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dc.contributor.authorRengmeesrisuk, Supasiten_US
dc.contributor.authorThumrongchot, Natchaen_US
dc.contributor.authorChetupong, Phirayaen_US
dc.contributor.authorKosanwat, Wichaien_US
dc.date.accessioned2018-07-01T07:42:18Z
dc.date.available2018-07-01T07:42:18Z
dc.date.issued2018-07-01
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2392
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558en_US
dc.description.abstractThis is a survey research aimed at studying the Thai consumer financial attitude and to compare the Thai consumer financial attitude classified by personal factors. The sampling groups are 400 Thai citizens living in Bangkok. There are a few stages in selecting the sampling groups by convenient sampling method. Data is collected by questionnaires. The statistics used in analyzing data are percentile, means, standard deviation, T-Test and one-way analysis of variance. The research results found that 1. The financial attitude of every Thai-consumer group is in the moderate level. While considering in group found that the rational consumer group, the timid consume group and the scrooge consumer group are in the more level of financial attitude. The Saint consumer group, the spender consumer group. The money-evil consumer group and the money-everything consumer group are in the moderated level of financial attitude. 2. The comparison of the Thai consumer financial attitude is done by sex, age, occupation, education level and income found that there is a significant statistically difference at .05en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectการตลาดen_US
dc.subjectFinanceen_US
dc.subjectการเงินen_US
dc.subjectConsumeren_US
dc.subjectผู้บริโภคen_US
dc.subjectConsumer Satisfactionen_US
dc.subjectความพึงพอใจของผู้บริโภคen_US
dc.titleDivision of thai consumer market shares on the ground of financial attitudeen_US
dc.title.alternativeการแบ่งส่วนตลาดผู้บริโภคคนไทยบนพื้นฐานทัศนคติทางการเงินen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthordan151@hotmail.comen_US
dc.contributor.emailauthorthnatcha@hotmail.comen_US
dc.contributor.emailauthorphiraya.c@hotmail.comen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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