dc.contributor.author | Moongvicha, Varapun | en_US |
dc.contributor.author | สารสิทธิ์ บุพพานนท์ | en_US |
dc.contributor.author | วราพันธ์ มุ่งวิชา | en_US |
dc.date.accessioned | 2018-07-11T03:49:19Z | |
dc.date.available | 2018-07-11T03:49:19Z | |
dc.date.issued | 2018-07-11 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/2515 | |
dc.description | รายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558 | en_US |
dc.description.abstract | The research of "Marketing Strategies for Creative Product of Thai Natural Herbal
Cosmetics for SME in Bangkok Metropolitan and Its Region" is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region.
Research methodology using are depth interview and survey by questionnaire from 400
samplings. Analytical Statistics applied for frequencies distribution, average, percentage,
standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior. | en_US |
dc.description.sponsorship | Rajamangala University of Teehnology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | creative products component | en_US |
dc.subject | repurchased behavior | en_US |
dc.subject | attitude | en_US |
dc.subject | ส่วนประกอบผลิตภัณฑ์สร้างสรรค์ | en_US |
dc.subject | ทัศนคติ | en_US |
dc.subject | พฤติกรรมการซื้อซ้ำ | en_US |
dc.title | Marketing strategies for creative thai natural herbal cosmetics for SME in Bangkok Metropolitan and Its Region | en_US |
dc.title.alternative | กลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑล | en_US |
dc.type | Research Report | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |