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dc.contributor.authorMoongvicha, Varapunen_US
dc.contributor.authorสารสิทธิ์ บุพพานนท์en_US
dc.contributor.authorวราพันธ์ มุ่งวิชาen_US
dc.date.accessioned2018-07-11T03:49:19Z
dc.date.available2018-07-11T03:49:19Z
dc.date.issued2018-07-11
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2515
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2558en_US
dc.description.abstractThe research of "Marketing Strategies for Creative Product of Thai Natural Herbal Cosmetics for SME in Bangkok Metropolitan and Its Region" is intended to 1) examine for marketopportunities for creative products of natural and herbal cosmetics for local and aboard marketby product which was reliable innovate processed from producers in the Bangkok metropolitanand it’s region. The product is a product development process is credible. The owners of smalland medium enterprises in the Bangkok area. 2) prepare for creative product strategy for naturaland herbal cosmetics from producers in Bangkok metropolitan and it’s region. Research methodology using are depth interview and survey by questionnaire from 400 samplings. Analytical Statistics applied for frequencies distribution, average, percentage, standard deviation and linear model method. The results are as: 1) the product component hasan effect upon consumer’s attitude while buying product 2) product quality has an effect uponattitudes while buying product 3) product features has an effect upon attitudes while buyingproduct 4) brand influence upon purchasing 5) packaging does not show effect for consumerbuying 6) product servicing does not have an effect apply while purchasing 7) product qualityhas an effect with repurchased behavior.en_US
dc.description.sponsorshipRajamangala University of Teehnology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectcreative products componenten_US
dc.subjectrepurchased behavioren_US
dc.subjectattitudeen_US
dc.subjectส่วนประกอบผลิตภัณฑ์สร้างสรรค์en_US
dc.subjectทัศนคติen_US
dc.subjectพฤติกรรมการซื้อซ้ำen_US
dc.titleMarketing strategies for creative thai natural herbal cosmetics for SME in Bangkok Metropolitan and Its Regionen_US
dc.title.alternativeกลยุทธ์การตลาดผลิตภัณฑ์สร้างสรรค์ประเภทเครื่องสำอางธรรมชาติและสมุนไพรไทยสำหรับผู้ประกอบธุรกิจขนาดกลางและขนาดย่อม ในเขตกรุงเทพมหานครและปริมณฑลen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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