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dc.contributor.authorThaweethamthaworn, Thanyamonen_US
dc.date.accessioned2018-08-16T10:37:04Z
dc.date.available2018-08-16T10:37:04Z
dc.date.issued2018-08-16
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2693
dc.descriptionวิทยานิพนธ์ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559en_US
dc.description.abstractThis research was conducted with the aim to identify personal factors and the factors of the marketing mix that influenced the decision to buy beauty drinks. It also looked at the marketing mix factors that were associated with the decision to buy beauty drinks. A sample of 400 people was selected through purposive sampling and snowball sampling. The instrument used to collect data was a rating scale questionnaire and interviews categorized by their professions. The statistics used in this research were statistical hypothesis testing, Pearson Correlation Coefficient, qualitative analysis (interviews), t-test Independent, and F-test at the level of statistical significance of .05. The results were as follows. 1) The analysis of individual factors showed that the majority were females between 26-30 years old with diplomas with an average income per month from 10,001 to 20,000 baht. 2) Personal factors influencing the decision to purchase beauty drinks were high in the overall purchasing decisions. 3) The result of the study to examine the relationship between the marketing mix associated with the decision to purchase beauty drinks was positively and moderately correlated with the marketing mix in 7 aspects.en_US
dc.description.sponsorshipRajamangala University of Teehnology Phra Nakhonen_US
dc.subjectthe marketing mixen_US
dc.subjectpurchasing decisionen_US
dc.subjectconsumersen_US
dc.subjectbeauty drinken_US
dc.subjectส่วนผสมทางการตลาดen_US
dc.subjectการตัดสินใจซื้อen_US
dc.subjectผู้บริโภคen_US
dc.subjectเครื่องดื่มเพื่อความงามen_US
dc.titleImpact factors of the marketing mix on bangkok consumers’ decisions to buy beauty drinksen_US
dc.title.alternativeปัจจัยส่วนผสมทางการตลาดที่มีอิทธิพลต่อการตัดสินใจซื้อเครื่องดื่มเพื่อความงาม (beauty drink) ของผู้บริโภคในกรุงเทพมหานครen_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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