Factors affecting consumer pearl milk tea a case study tea more

Abstract

The purpose is to study the factors that affect the population of the marketing mix, consumer pearl milk tea: Tea More case study to compare the effect of the marketing mix of consumers. The sample used in this study include pearl milk tea: Tea More Case Study, which has a branch located in the Sukhumvit area. Bangkok The storage From the sample of use services at Pearl Milk Tea More 400 using statistics to analyze the data, including the frequency of the Mean ( X ) the standard deviation ( . .DS ) and inferential statistics by analyzing the one-way ANOVA using statistical t-Test, F-Test and crossover frequency distribution table. (Cross-tabulation) analysis conclusion. 1. Analysis respondents. Most are male, aged 21-30 years, with a single level of undergraduate studies. The average monthly income of less than 15,000 baht a career and most other states, including student groups. 2. Analysis of factors affecting the personal consumption pearl milk tea: Tea More Case Study found that gender, age, education level, age, and different opinions on products, pricing, channel distribution locations. the field of marketing is different except for the age difference. As a result, the products factor Price Channel Promotion and marketing is no different. 3. Behavior Analysis found that female consumers pearl milk tea pearls consumption than men. And those aged less than 20 years of education than a bachelor's degree. And those earning more than 55,000 baht to consume more than six cups a week. Most are intended for consumption. Preference in the product and the taste, which over time, with most consumers and the afternoon. For products that are of interest most consumers. Including traditional milk And the toppings are a consumer favorite pearls. The person influencing the consumption of milk, pearls are very self. Subsequent research suggested that there should be a comparison of the goods or services which are similar to features. Cons of goods and services The obvious question should be added to the comprehensive control.