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dc.contributor.authorMagjaroen, Lumyaien_US
dc.contributor.authorComwongwiwat, Tipsudaen_US
dc.contributor.authorPawponsong, Sarochinen_US
dc.contributor.authorลำใย มากเจริญen_US
dc.contributor.authorทิพสุดา คมวงศ์วิวัฒน์en_US
dc.contributor.authorสโรชิน แผ้วพลสงen_US
dc.date.accessioned2018-09-23T08:42:50Z
dc.date.available2018-09-23T08:42:50Z
dc.date.issued2018-09-23
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2755
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2560en_US
dc.description.abstractThe research is to study the success factors in small and medium-sized enterprises in Nakhon Pathom. There are 2 points in objective: 1) to study characteristic of operation, characteristic of entrepreneur, characteristic of doing business and the success in an operation of small and medium-sized entrepreneurs. 2) to study the operation factor influencing the success of small and medium-sized enterprises. The sample size is 400 small and medium-sized entrepreneurs in Nakhon Pathom. In this research, there are 3 independent variables including financial and accounting management, production management, and marketing mix. While dependent variable in the research is the success in doing business. Furthermore, basic statistics and pearson correlation were applied in order to analyse all data. The results of this research are indicated that financial and accounting management have relation with the success at a significance level of 0.01. However, when considering in each point of financial and accounting management, it find out that financial planning is the factor that is more influential than accounting record at a significance level of 0.01. Meanwhile, production management has relation with the success at a significance level of 0.01. Whereas, it appears that the standardization is an influencing factor rather than quality and cost reduction respectively at a significance level of 0.01. In terms of marketing mix, it presents that marketing mix also has relation with the success at significance level of 0.01. And when examining in each point of marketing mix, product is more influential than promotion, price and place at significance level of 0.01.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMedium Businessen_US
dc.subjectSmall Businessen_US
dc.subjectBusiness Success Factorsen_US
dc.titleKey success factors for small and medium enterprises in Nakhon Pathomen_US
dc.title.alternativeปัจจัยความสำเร็จของธุรกิจขนาดกลางและขนาดย่อมในจังหวัดนครปฐมen_US
dc.typeResearch Reporten_US
dcterms.subjectธุรกิจขนาดกลาง
dcterms.subjectธุรกิจขนาดย่อม
dcterms.subjectปัจจัยแห่งความสำเร็จทางธุรกิจ
dc.contributor.emailauthorlumyai.m@rmutp.ac.then_US
dc.contributor.emailauthortipsuda.c@rmutp.ac.then_US
dc.contributor.emailauthorsarochin.p@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.th


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