The Model of Competency Development in ICT for Person in E-Commerce of Thailand
Abstract
The purposes of this study were to investigate the component of information and
communication technology (ICT) competency for Thai e-commerce personnel and presents The
model of competency development in ICT for Thai e-Commerce personnel. The questionnaire
was administered to collect quantitative data from 385 electronic business personnel samples and
the in-depth interview method was applied to obtain qualitative data from 10 experts in
information and communication technology from public and private sectors. The collected data
were analyzed by frequency distribution, percentage distribution, mean, standard deviation, and
Exploratory Factor Analysis (EFA).
The results revealed three components with 47 variables of ICT competency for Thai
for Thai e-commerce personnel, which can describe the combined variance at 74.979 percent. Of
all variables, 36 variables are highly necessary to identify the competency to design and develop
websites and benefit the ability to develop and improve the website according DBD Verified. Six
variables refer to the competency concerning the interpersonal skill and responsibility among the
personnel inside or outside the organization. Finally, five other variables are responsible for the
ability to carefully analyze troubles with caution.
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