| dc.description.abstract | The purpose of this study is to observe the value information in order to set up
decision making in varieties selection for from farmers in Tharua Agriculture Cooperative
Ltd. of Ayutthaya Province. This research use questionnaires as the medium
to collect the information from 160 target consumers. As the result of the research, this
can be concluded as follows;
Most of the target consumers are male gender age 14 – 50 years old and
educated in Primary School including rice farming, worker who have earnings below
10,000 baht per month. This target group is very concerning on the factor that show
product’s marketing image and products as well as the price and the purchasing
locations of products but not very much
From the research, it shows that consumers of rice seed is concerning on
marketing factors as follows.
The result shows that consumers of rice seed purchase the product because of
the image officials, products are reliable, quality, packaging and brand of the products.
Price factors, for the research, we can tell that the consumers variable methods
of payment available including cash, credit card, etc,. and the prices are suitable with
quality of the products.
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Purchasing location, from the research, it shows that consumers of rice seed is
very easy to buy, where to buy close to home, released in the right moment.
Merchandise factor, as rice seed of Tharua Agriculture Co-operative Ltd. use
loans in order to advertise their products which affects buying decision, staff
recommendation, the exhibit has made clear pay more attention at the highest level.
Down from a premium price tag outdoor shows. And has organized various to assist in
the promotion of cooperatives. Consumers can get information on the local newspaper.
And radio at least. | en_US |
