| dc.description.abstract | a. The purposes of the study on sustainable marketing development of the hand-woven loincloth products were to explore the buyers’ personal factors of loin products, loincloth products marketing, the habit of buying Thai tradition children’ clothing, and to study the relationship between personal information of buyers of loin products and the marketing of loincloth products including Thai children's clothing. And the buying habit on Thai children's clothing. The crosstabs were administered by using the method of convenience sampling to obtain 200 samples at the event called OTOP City 2017 at Muang Thong Thani and Crafts Bangkok 2018 at Bangkok International Trade & Exhibition Center.
b. Concerning the selection of samples in this study, non-probability sampling method and random or convenient sampling were applied for the reason that they were suitable to access the samples to provide information related to the issues required by the research. Moreover, the samples selected often cooperated to provide information more easily. Since the duration and budget of the study were limited, the random sample selection was then appropriate for this study.
c. The results of the study on the personal factors of the buyers of loincloth products showed that the majority were female aged 35-55 years old with the family income around 20,000 - 35,000 Baht per month. Most had bachelors’ degrees and worked for private companies and had two children.
d. The results of the study revealed the marketing of loincloth products related to traditional Thai clothing sets, Thai children's clothing style, and the detailed technique of Thai children clothing.
e. Concerning the traditional Thai clothing sets, it was found that the samples chose to use the loincloth (100% cotton) as a separate piece (blouses, pants, shirts’ and skirts) with solid colors such as blue, dark blue, light blue, and bluish green.
f. Related to the patterns of Thai children’s clothing style, it was found that the samples liked the children's clothes with collars with short sleeves.
g. Regarding the details or techniques of Thai children clothing, the samples chose to buy clothes with pockets, but without belt ears or crotches. They were supposed to be cylindrical shorts or long-leg pants, balloon skirts at knee length, or knee cover length.
h. As for the decoration materials, it was found that the samples liked clothing with plastic buttons (with holes) and invisible plastic zippers.
i. The study result on the purchasing behaviors revealed the buying places to buy Thai children's clothes including clothing stores, and shopping malls. Most opportunities to wear and reasons for buying were because they needed to wear to schools and the clothes were also comfortable to wear as well as the price was reasonable, 301-500 baht per set.
j. The results of the study on the buyers’ personal information of loincloth products classified by the fabric revealed that Thai children's clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20,000 baht and had two children.
k. The results of the study on the buyers’ personal information of loincloth products classified by the clothing style revealed that Thai children's clothing made of loincloth fabric (100% cotton) was preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of less than 20,000 baht and had one child.
l. The results of the study on the buyers’ personal information of loincloth products classified by colors revealed that Thai children's clothing made of loincloth fabric (100% cotton) had solid colors preferred by female private company employee buyers aged 35-55 years old with their monthly income of less than 20,000 baht and had two children.
m. The results of the study on the buyers’ personal information of loincloth products classified by the clothing collars revealed that round-collar shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20,000– 35,000 baht and had two children.
n. The results of the study on the buyers’ personal information of loincloth products classified by the clothing sleeves revealed that short-sleeved shirts were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20,000– 35,000 baht and had two children.
o. The results of the study on the buyers’ personal information of loincloth products classified by the clothing pockets revealed that the clothing with patched pockets were preferred by female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20,000– 35,000 baht and had one child.
p. The results of the study on the buyers’ personal information of loincloth products classified by the belt ears revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20,000– 35,000 baht preferred the clothing without belt ears and they had two children.
q. The results of the study on the buyers’ personal information of loincloth products classified by the clothing crotches revealed that female private company employee buyers aged 35-55 years old with bachelors’ degrees with their monthly income of 20,000– 35,000 baht preferred the clothing without the clothing crotches and they had two children.
r. The results of the study on the buyers’ personal information of loincloth products and style classified by the short or pant styles revealed that cylindrical shorts or pants were mostly preferred by female private company employee buyers aged 35- 55 years old with their monthly income of less than 20,000 baht and had one child.
s. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of shorts or pants revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20,000 baht and had one child mostly preferred long- leg pants.
t. The results of the study on the buyers’ personal information of loincloth products and style classified by the skirt style revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of less than 20,000 baht and had two children mostly preferred balloon styled skirts.
u. The results of the study on the buyers’ personal information of loincloth products and style classified by the length of the skirts revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees and monthly income of 20,000– 35,000 baht and had one child preferred knee cover length skirts.
v. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing buttons revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20,000– 35,000 baht and had one child preferred buttons without stems (with holes).
w. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing button materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20,000– 35,000 baht and had one child preferred plastic buttons.
x. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the clothing zippers revealed that female private company employee buyers aged 25-35 years old with their bachelors’
degrees and monthly income of 20,000– 35,000 baht and had one child preferred invisible zippers.
y. The results of the study on the buyers’ personal information of loincloth products and the decoration materials classified by the zipper materials revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income of 20,000– 35,000 baht and had one child preferred plastic zippers.
z. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying location revealed that female private company employee buyers aged 25-35 years old with their bachelors’ degrees and monthly income less than 20,000 baht and had two children.
aa. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying opportunities revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20,000– 35,000 baht and had one child.
bb. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the buying reason revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20,000– 35,000 baht and had one and two children preferred to buy comfortable clothing.
cc. The results of the study on the buyers’ personal information of loincloth products and the buying behavior classified by the product price revealed that female private company employee buyers aged 35-55 years old with their bachelors’ degrees monthly income of 20,000– 35,000 baht and had two child preferred 301 – 500 baht per clothing set. | en_US |
