Show simple item record

dc.contributor.authorLeartponrat, Duangpornen_US
dc.contributor.authorดวงพร เลิศพลรัตน์en_US
dc.date.accessioned2020-01-14T06:25:08Z
dc.date.available2020-01-14T06:25:08Z
dc.date.issued2020-01-14
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2959
dc.descriptionวิทยานิพนธ์ (บธ.ม.) – มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2561en_US
dc.description.abstractThe purposes of the study was to study the convenience store image, consumers’ satisfaction and loyalty which was differentiated by demographic characteristics, and to study relationship between convenience store image and consumers' satisfaction and loyalty. The questionnaire was applied as a research tool. The population in this study were 384 consumers of 108 CP Fresh Mart stores in the Bangkok metropolitan area. The statistics used were Percentage, Mean, Standard deviation, t-test, one-way ANOVA and Pearson's correlation coefficient at statistical significance level of 0.05. The research result revealed demographic factors regarding consumers who shopped at CP Fresh Mart with different genders, ages, education levels, average monthly income, and the frequency of the use of service were dissimilar in terms of the consumer image, consumer satisfaction, and customer loyalty at the 0.05 level of significance. The convenience store image was positively correlated with the consumers’ satisfaction and loyalty statistically significant at the 0.01 level.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectmarketing communicationen_US
dc.subjectconsumer behavioren_US
dc.subjectmarketingen_US
dc.subjectการสือสารทางการตลาดeu_US
dc.subjectพฤติกรรมผู้บริโภคeu_US
dc.titleRelationship between convenience store image and consumers' satisfaction and loyalty: case study of Bangkok CP Fresh Martsen_US
dc.title.alternativeความสัมพันธ์ระหว่างภาพลักษณ์ของร้านค้าสะดวกซื้อ (Convenience Store) กับความพึงพอใจและความจงรักภักดีของผู้บริโภค : กรณีศึกษา ร้านซี.พี.เฟรชมาร์ท ในเขตกรุงเทพมหานครen_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record