dc.contributor.author | Pongkachen, Thitinan | en_US |
dc.contributor.author | suwansri, Prayuth | en_US |
dc.contributor.author | ฐิตินันท์ พงษ์คะเชนทร์ | en_US |
dc.contributor.author | ประยุทธ สุวรรณศรี | en_US |
dc.date.accessioned | 2020-01-14T08:27:15Z | |
dc.date.available | 2020-01-14T08:27:15Z | |
dc.date.issued | 2020-01-14 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/2965 | |
dc.description | รายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2561 | en_US |
dc.description.abstract | The purposes of this research are to study the success rate of reaching homestay service standards of Ban na Khun Saen homestay then compare with other Thai standard homestays and suggest the strategies for providing the cultural services to make Ban na Khun Saen homestay to reach Thai homestay standards. The research performed qualitative research from 27 sampling population and 14 supporters who provide homestay service throughout the country from the department of tourism, Ministry of Tourism and Sports. The researcher used questionnaire as an instrument to obtain quantitative information as well as a focus group interview and in-depth interview to obtain qualitative information then processed those information with statistical software package to analyze the percentage, frequency distribution, mean and ranking
The statistical analysis found 13 strategies consisting of 58 indicators and compare to actual of Ban na Khun Saen homestay service as follows
Strategic services of Ban na Khun Saen is in the suitable level The research found the there are 8 strategies which are A. Homestay service strategy consisting of (A1) location and readiness of homestay. B Food and beverage service strategy C. Strategic planning for safety service D. Hospitality Strategy for service providers, which are cultivate the core value of service-mined hospitality consisting of (D2) In light of Hospitalities greetings and readiness of customers to join homestay activities. E. Strategy for travel advisory services. F. Strategy in natural resources and environmental services. G. Strategy in cultural services. G. Strategy in cultural services. H. Strategy for providing quality service and product value. I. Strategy in managing homestay services that could be categorized into (I1) Management. (I2) Services, The poor level and needed to improve from the research has found that there and 3 strategies which are D. Hospitality Strategy for service provider consisting of (D1) Instilling values, Have faith in service, I. Strategy in managing homestay services that could be categorized into (I1) Management, (I2) Services. The crisis situation, which
are 2 strategies which are A. Strategy in homestay service (A1) Location and readiness of homestay. J. Strategy for information services.
Service strategies to Compile with Thailand Homestay Standards : A Case Study of Na Khun Sean Homestay in Suan Phueng Ratchaburi Province uses methodology indicated by the result of 13 strategies and 58 indicators to “reserved”or “maintaining” and “develop” or “improve” for the better result and eliminating crisis.” | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Homestay | en_US |
dc.subject | Marketing strategy | en_US |
dc.subject | Marketing | en_US |
dc.subject | Tourism business | en_US |
dc.subject | Services | en_US |
dc.subject | โฮมสเตย์ | en_Us |
dc.subject | กลยุทธ์การตลาด | en_Us |
dc.subject | การตลาด | en_Us |
dc.subject | ธุรกิจการท่องเที่ยว | en_Us |
dc.subject | บริการ | en_Us |
dc.title | The strategy of improving homestay service to compile with Thailand homestay standards : a case study of na khun sean homestay in Suan Phueng Ratchaburi province | en_US |
dc.title.alternative | กลยุทธ์การให้บริการที่พักแบบสัมผัสวัฒนธรรม (Homestay) เพื่อเข้าสู่มาตรฐานโฮมสเตย์ไทย : กรณีศึกษาโฮมสเตย์นาขุนแสน อาเภอสวนผึ้ง จังหวัดราชบุรี | en_US |
dc.type | Research Report | en_US |
dc.contributor.emailauthor | thitinan_040702@windowslive.com | en_US |
dc.contributor.emailauthor | prayuth_su@hotmail.com | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |