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dc.contributor.authorWorapongpat, Ntapaten_US
dc.contributor.authorณฐาพัชร์ วรพงศ์พัชร์en_US
dc.date.accessioned2020-01-14T09:15:56Z
dc.date.available2020-01-14T09:15:56Z
dc.date.issued2020-01-14
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/2968
dc.descriptionรายงานการวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2561en_US
dc.description.abstractThis research aims to develop the direct selling business of the consumer products which the objective as follows: 1. To study the marketing operation of the direct selling business of consumer products. 2. To study the relationship between demographic characteristics of the independent distributors and the success in the direct selling business of consumer products. 3. To study the market development factor affecting the direct selling business in Thailand. And 4. To determine the guidelines for marketing development for the direct selling business of consumer products. Population and sample are divided into 2 categories, which are 27 executives, and 400 independent distributors. The research tool used in this study was five-level rating scale questionnaire and closed-end questionnaire. The statistics used in the data analysis were percentage, mean, standard deviation, and inferential statistics using t-test and F-test to test the difference. The result of the study showed that the direct sales business should be partnered with other companies in order to distribute the products (42.2%), the products should be delivered to consumers through the direct selling distributors (51.3%), internal management is the key to success in direct selling business (44.8%), and the factor to success in the business is the production management (45.3%).en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectMarketing promotionen_US
dc.subjectConsumer behavioren_US
dc.subjectStrategic management processen_US
dc.subjectผลิตภัณฑ์en_US
dc.subjectกลยุทธ์การตลาดen_US
dc.subjectการบริหารธุรกิจen_US
dc.titleMarketing strategy of direct marketing business consumer products under the supervision of the Thai direct selling association and the office of the consumer protection boraden_US
dc.title.alternativeกลยุทธ์การตลาดของธุรกิจการตลาดขายตรง ผลิตภัณฑ์สินค้าอุปโภค บริโภคภายใต้การกำกับดูแลของสมาคมขายตรงไทย และสำนักงานคณะกรรมการคุ้มครองผู้บริโภคen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthordr.thiwat@gmail.comen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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