| dc.description.abstract | The objectives of this research were 1. to study the current situation and the
management trends of the relationship between business and the public for creative
economy. 2. to define and examine innovative models relationship business and the
public management for creative economy 3. to introduce innovative models for the
relationship between business and the public for creative economy. This is qualitative
research using content synthesis and in-depth interviews and Delphi techniques for
consensus from 17 experts in the private sector and the public sector, who were top
and middle management related to the information and communication technology
business using a purposive selection.
The findings were that:
1. The current situation and the management trends of the relationship between
business and the public for creative economy, businesses mostly operated under the
relevant laws and gave importance to high speed Internet technology development in
the world of 5G digital technology for providing high speed mobile Internet services,
Internet of Things, Over-the-Top Services, Big Data and Data Analytics, Cloud and
Infrastructure as a Service, including the use of new technologies as the receivingsending
channel of the high speed Internet signals, which had been continuously
developed and could be regarded as a part of using technology to build a relationship.
2. Managing the relationship between businesses and the public for creative
economy, from the interviews with experts, included 1. Creating trust which included
exchanging of information, the communication focusing on mutual interests, disclosure
of data between the businesses and the public, confidentiality of business,
collaborative planning, fulfilling the commitments, working based on the laws,
educating the consumers both in the private and public sectors. 2. Human resources
development, which consisted of the development of attitude at work whether it was
about interaction building, the personality that will create a good relationship,
technology learning for communication both the private and public sectors, educating
people about creative economy including human resources development to create new
services with modern technology. 3. Development of technology and communication to
support the relationship creation of effective communication systems, both the private
and public sectors, information analysis systems for both the private and public
sectors, business and state databases which weresecure, modern Information
Technology management, modern information and news tracking system and 4. Joint
monitoring and evaluation attention including showing respect and honor to each other. | en_US |
