Creative advertisingto promote tourism, eco-agriculture. ban khlong hua chang community learning center, District Wihan Daeng. Saraburi Province
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Date
2020-01-20Author
Parmotmuang, Mattanee
มัทธนี ปราโมทย์เมือง
Sukontachart, Thanee
ธานี สุคนธะชาติ
Ananwettayanon, Chukiat
ชูเกียรติ อนันต์เวทยานนท์
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Show full item recordAbstract
Research on Creative Advertising promote tourism, eco-agriculture. Ban Khlong Hua
Chang Community Learning Center, District Wihan Daeng. Saraburi Province. The objectives of the research are as follows.
1) To study information To use the concept of Creative Advertising promote tourism, ecoagriculture.
Ban Khlong Hua Chang Community Learning Center, District Wihan Daeng. Saraburi
Province.
2) To develop Creative Advertising promote tourism, eco-agriculture. Ban Khlong Hua Chang Community Learning Center, District Wihan Daeng. Saraburi Province. Get to know the tourism and
increase sales to agricultural products of Ban Klong Hua Chang community learning center.Saraburi.
3) To create / produce And to use the new advertising. To the community learning center. Baan Klong Hua Chang District. Wihan Daeng. Saraburi Province. In use
4) To evaluate the satisfaction of the new advertising media model to the community
learning center. Baan Klong Hua Chang. District. Wihan Daeng. Saraburi Province.
Method Quantitative and qualitative methods are used together. Study and research.
Information gathering from texts, textbooks, and related research, both academic and semiacademic. First introduced into the design and development process of new media and packaging
media.
Tools used to store data. The field. Asking for interviews, informal interviews.
Participatory Observation And the satisfaction rating of the new media and packaging. All data
is analyzed. A descriptive essay was also presented.
The research found that.
1) The results of the satisfaction assessment of the new packaging model of the target
group. The highest level of satisfaction was the average of 4.56 divided into 2 aspects: packaging design The first aspect is that the form of the overall packaging structure is appropriate for the product. At the highest level, there was an average of 4.64 and graphic design aspects. The most satisfied are 1 and 5 are colorful, bright and beautiful packaging and media / identity of the community of Klong Hua Chang to use as well. The highest level was 4.80
2) The results of the evaluation of the new public relations media of the target group.
Overall, the average level of satisfaction was 4.51. The result of the sub-topic of the target group was that the target audience was interested in the media. The highest level of satisfaction was 4.83
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- Research Report [120]