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dc.contributor.authorThumrongchot, Natchaen_US
dc.contributor.authorณัฐชา ธำรงโชติen_US
dc.date.accessioned2020-09-10T08:46:15Z
dc.date.available2020-09-10T08:46:15Z
dc.date.issued2020-09-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3370
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2562en_US
dc.description.abstractThe study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkok was aimed to explore the lifestyle patterns of the elderly, marketing model of the elderly, and the relationship between the lifestyle and the marketing model of the elderly’ activity in Bangkok Metropolis. The statistics used in the data analysis were descriptive statistics including mean, percentage and Standard deviation, Inferential statistics, and multiple regression analysis. The research tool used to collect data was a questionnaire applied on a group of sample consisting of 200 people selected through non - probability sampling in Lak Si, Thung Song Hong District, Bangkok. Results of the study regarding personal factors of the elderly revealed that most of them were married males aged 60-70 years old without bachelor's degrees earning average monthly income 5,000-10,000 baht mainly from their work, savings, and currently unemployed. The results of the study of the elderly’s lifestyles of the sample group showed that they mostly participated in social activities, exercises, hobbies, and tourism activities respectively. The results of the event marketing model of the elderly also revealed that the sample needed marketing mix, and most activities were to be more personal. Moreover, the promotion should be made on the location, marketing process, cost, and activities respectively. The hypothesis testing revealed that the lifestyles, social activities, and tourism activities were related to the event marketing of the elderly in Bangkok.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectMarketing promotionen_US
dc.subjectความพอใจของผู้ใช้บริการen_US
dc.subjectการจัดการตลาดen_US
dc.subjectความสัมพันธ์กับลูกค้าen_US
dc.titleThe study on relationship between lifestyle patterns and event marketing models of the elderly’s activity in Bangkoken_US
dc.title.alternativeการศึกษาความสัมพันธ์ระหว่างการดำเนินชีวิตกับรูปแบบการตลาดกิจกรรมของผู้สูงอายุในกรุงเทพมหานครen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthornatcha.t@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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