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dc.contributor.authorPradangpuy, Nongyaowen_US
dc.contributor.authorนงเยาว์ ประแดงปุยeu_US
dc.date.accessioned2020-11-28T06:37:00Z
dc.date.available2020-11-28T06:37:00Z
dc.date.issued2020-11-28
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3497
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2561en_US
dc.description.abstractThe purpose of this descriptive study is to behaviors perceived, communication effectiveness and the relationship between communication behaviors and perceived intra-organizational communication effectiveness, using 70 sets of closed-end questionnaires as a tool for data collection from employees at a selected independent organization. Statistical methods for data analysis included percentage, mean( μ ) , standard deviation( σ) , and correlation coefficient. The results of the study indicate that most of the survey respondents ae male, aged 51 years and older, with a marital status. The education level is bachelor’s degree. In respect of information perception, intra-organization matters are the main priority among employees, with a focus on the information within the organizational unit they belong to or benefits related to them. With regard to communication frequency and channels, internal email is mainly used, followed by Facebook and Line respectively, due to restricted access to communication tools at work. On aspect of intra-organizational communication efficiency, straight-to-the-point communication, speed, and perception are found mainly with the matters within the organization or the work unit the employees belong to. When considering the credibility of the information, the emphasis is placed on the content of the order coming from within the organization, substantially affecting the communication efficiency. Thus, there is the close relationship between information perception and intra-organizational communication efficiency as the correlation is significant at 0.05 level. It can be said that employees at this organization pay considerable attention to the information within organization.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectพฤติกรรมการสื่อสารen_US
dc.subjectการรับรู้ข่าวสารen_US
dc.subjectประสิทธิภาพการสื่อสารen_US
dc.subjectCommunication Behaviorsen_US
dc.subjectPerceiveden_US
dc.subjectCommunication Effectivenessen_US
dc.titleRelationship between communication behaviors and perceived intra-organizational communication effectiveness of the management staff at a selected independent organizationen_US
dc.title.alternativeความสัมพันธ์ระหว่างพฤติกรรมการสื่อสารและการรับรู้ข่าวสาร ต่อประสิทธิภาพการสื่อสารภายในองค์กร ของพนักงานฝ่ายบริหารจัดการ องค์กรอิสระแห่งหนึ่งen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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