Public relations strategies that related with suan sunandha rajabhat university image perception of people in bangkok

Abstract

The purposes of the research were 1) to study the demographic are relationship to image of Suan Sunandha Rajabhat University (SSRU) 2) to study the perceptions of public relations is related to corporate image of SSRU 3) to study the relationship of perceived public relations strategies with the SSRU’s image in all dimensions. This quantitative research collected 400 samples of people in Bangkok, chosen through multi-level sampling. Data were collected using a. questionnaire and analyzed using percentage, mean, standard deviation and MANCOVA The results showed that: 1) Most respondents were female, aging between 15 and 26 years old, holding senior high school, being student, having average monthly income unless 5,000 Baht and not relationship with SSRU staff 2) Gender differences do not result in the recognition of different image to a statistically significant degree (p< .05) while age, education, salary and relationship with SSRU staff result in the recognition of different image. 3) The samples are perceived image of the SSRU in total is moderate (xˉ = 3.30). Media above the line in category social media has the most image recognition while media below the line in category personal media has the most image recognition. 4) The relations of media above the line and media below the line were a positive correlation to a statistically significant degree (p< .05).