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dc.contributor.authorParkobkit, Sujiraen_US
dc.contributor.authorศุจิรัตน์ ประกอบกิจen_US
dc.date.accessioned2021-03-10T09:09:29Z
dc.date.available2021-03-10T09:09:29Z
dc.date.issued2564-03-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3597
dc.descriptionวิทยานิพนธ์ -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2559en_US
dc.description.abstractThe objectives of the research were; 1) to Study the level of competitive advantage and 2) the factors that its influences through the competitive advantage. The population and sample group used in this research were an executive director, owner, manager, general manager, and the chief accountant and finance of 3-5 star hotels and resorts in Phuket by using questionnaire (IOC tested) the construct validity and reliability for 89 complete questionnaire, that it was responded rate 23.18. The results of this investigation were as follows: 1) An efficiency of using asset to make a profit; Impact of competitive environment was found that the negative result in significant level at (α˂0.10). 2) Customer loyalty for products and services was found that the positive influencing factors such as good corporate governance at (α˂0.01); strategic management efficiency at (α˂0.01); and Internal controls effective following COSO at (α˂0.10) respectively. 3) Reputation of the business was found that the Positive influencing factors such as Internal controls effective following COSO (α ˂ 0.01); Good corporate governance and Strategic management efficiency at (α ˂ 0.05). and 4) Value of assets that value added to business was found that the positive influencing factors as well as Strategic management efficiency; Internal controls effective following COSO respectively in statistically significant level at (α ˂ 0.01). While the technology and innovation (α˂0.05) and good corporate governance positive that made the influences beyond the positive regression in statistically significant level at (α ˂ 0.10) respectively. Keywords : Competitive Advantage; Internal Controls Effective following COSO; Strategic Management Efficiency; Impacet of Competitive Environment; Good Corporate Governance; and Technology and Innovationen_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectHotel managementen_US
dc.subjectResorten_US
dc.subjectStrategic managementen_US
dc.subjectการโรงแรมen_US
dc.subjectรีสอร์ทen_US
dc.subjectการบริหารจัดการเชิงกลยุทธ์en_US
dc.titleFactors affecting on the competitive advantage : case of 3-5 star hotels and resorts in Phuket provinceen_US
dc.title.alternativeปัจจัยที่มีอิทธิพลต่อความได้เปรียบเชิงแข่งขัน : กรณีศึกษากลุ่มอุตสาหกรรมโรงแรมและรีสอร์ท ระดับ 3-5 ดาว ในจังหวัดภูเก็ตen_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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