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dc.contributor.authorRatchatakulpat, Thanaphonen_US
dc.contributor.authorธนภณ รัชตกุลพัฒน์en_US
dc.date.accessioned2021-08-27T04:37:55Z
dc.date.available2021-08-27T04:37:55Z
dc.date.issued2021-08-27
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3657
dc.descriptionดุษฎีนิพนธ์ (บธ.ด.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThis quantitative research aimed 1) to study operation performance of Thai Gem Businesses. 2) To study factors affecting firm performance of Thai Gem Businesses. The research was collected data by using questionnaire with 452 participants from production group of Thai Gem Businesses. The samples were collected conveniently and analyzed by frequency, percentage, mean, standard deviation, Pearson’s correlation coefficient and analysis confirmatory with Structural Equation Modeling: SEM. It was one of all statistic techniques to test for causal relationship of variables. The results found that database information management systems have positively affect strategic management and firm performance of Thai Gem Businesses with significant level 0.05. Database information management systems also have positive affect on strategic management of Thai Gem Businesses with significant level α < 0.05. Besides this research results found that database information management systems has positively direct and indirect affecting firm performance by pass strategic management with direct affect on firm performance equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And total affect was equal to 0.921 with significant level. It showed that overall affect of database information management system on firm performance was more than strategic management affect to Firm Performance (0.603) with significant level 0.05. The analysis of correlation coefficient model showed that measurement between latent variables have positive correlation with significant level α < 0.05. The analysis of Structural Equation Model revealed that it wassuitable harmonize with empirical data ( χ2 / df = 1.489, CFI = 0.997, AGFI = 0.957, RMSEA = 0.08, RMR = 0.004) and consistent with the define hypothesis. The research results described the environmental of firm performance approach to strategic management by TOWS Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm performance for competitive advantage.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectBusiness managementen_US
dc.subjectการจัดการธุรกิจen_US
dc.subjectStrategic planningen_US
dc.subjectการวางแผนเชิงกลยุทธ์en_US
dc.subjectJewelry industryen_US
dc.subjectอุตสาหกรรมเครื่องประดับen_US
dc.subjectJewelryen_US
dc.subjectเครื่องประดับen_US
dc.titleStrategic management and management information systems affecting firm performance of Thai gem businessesen_US
dc.title.alternativeการจัดการเชิงกลยุทธ์และระบบการจัดการข้อมูลสารสนเทศที่มีผลต่อการดาเนินงานของธุรกิจอัญมณีไทยen_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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