dc.contributor.author | Ratchatakulpat, Thanaphon | en_US |
dc.contributor.author | ธนภณ รัชตกุลพัฒน์ | en_US |
dc.date.accessioned | 2021-08-27T04:37:55Z | |
dc.date.available | 2021-08-27T04:37:55Z | |
dc.date.issued | 2021-08-27 | |
dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/3657 | |
dc.description | ดุษฎีนิพนธ์ (บธ.ด.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563 | en_US |
dc.description.abstract | This quantitative research aimed 1) to study operation performance of Thai
Gem Businesses. 2) To study factors affecting firm performance of Thai Gem
Businesses. The research was collected data by using questionnaire with 452
participants from production group of Thai Gem Businesses. The samples were
collected conveniently and analyzed by frequency, percentage, mean, standard
deviation, Pearson’s correlation coefficient and analysis confirmatory with Structural
Equation Modeling: SEM. It was one of all statistic techniques to test for causal
relationship of variables.
The results found that database information management systems have
positively affect strategic management and firm performance of Thai Gem
Businesses with significant level 0.05. Database information management systems
also have positive affect on strategic management of Thai Gem Businesses with
significant level α < 0.05. Besides this research results found that database
information management systems has positively direct and indirect affecting firm
performance by pass strategic management with direct affect on firm performance
equal to 0.346 and indirect affect by pass strategic management equal to 0.575. And
total affect was equal to 0.921 with significant level. It showed that overall affect of
database information management system on firm performance was more than
strategic management affect to Firm Performance (0.603) with significant level 0.05.
The analysis of correlation coefficient model showed that measurement
between latent variables have positive correlation with significant level α < 0.05.
The analysis of Structural Equation Model revealed that it wassuitable harmonize
with empirical data ( χ2 / df = 1.489, CFI = 0.997, AGFI = 0.957, RMSEA = 0.08, RMR =
0.004) and consistent with the define hypothesis. The research results described the
environmental of firm performance approach to strategic management by TOWS
Matrix and recommendation on strategic management to solve problems on firm performance of Thai Gem Businesses in order to develop continuous firm
performance for competitive advantage. | en_US |
dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
dc.language.iso | th | en_US |
dc.subject | Business management | en_US |
dc.subject | การจัดการธุรกิจ | en_US |
dc.subject | Strategic planning | en_US |
dc.subject | การวางแผนเชิงกลยุทธ์ | en_US |
dc.subject | Jewelry industry | en_US |
dc.subject | อุตสาหกรรมเครื่องประดับ | en_US |
dc.subject | Jewelry | en_US |
dc.subject | เครื่องประดับ | en_US |
dc.title | Strategic management and management information systems affecting firm performance of Thai gem businesses | en_US |
dc.title.alternative | การจัดการเชิงกลยุทธ์และระบบการจัดการข้อมูลสารสนเทศที่มีผลต่อการดาเนินงานของธุรกิจอัญมณีไทย | en_US |
dc.type | Thesis | en_US |
dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |