| dc.contributor.author | Tachoochat, Duanghathai | en_US |
| dc.contributor.author | ดวงหทัย ตาชูชาติ | en_US |
| dc.date.accessioned | 2021-10-04T08:34:01Z | |
| dc.date.available | 2021-10-04T08:34:01Z | |
| dc.date.issued | 2021-10-04 | |
| dc.identifier.uri | http://repository.rmutp.ac.th/handle/123456789/3713 | |
| dc.description | การค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563 | en_US |
| dc.description.abstract | The purposes of this research are 1) to study the demographic
characteristics and behavior in purchasing via line application and 2) to compare
the level of satisfaction in purchasing via line application for an open chat consumer
group Kheha Thanee 4 Village Bangkok. This study applied quantitative methods and
the research instrument was an online questionnaire. The sample group of this study
consisted of 306 consumers, members of the open chat consumer group Kheha Thanee 4
Village Bangkok. The data were analyzed by frequency, percentage, mean, standard
deviation, and the researcher tested hypothesis with T Test and One Way ANOVA.
The research findings were as follows: | en_US |
| dc.description.sponsorship | Rajamangala University of Technology Phra Nakhon | en_US |
| dc.language.iso | th | en_US |
| dc.subject | Management | en_US |
| dc.subject | การจัดการ | en_US |
| dc.subject | Internet marketing | en_US |
| dc.subject | การตลาดอินเทอร์เน็ต | en_US |
| dc.subject | Consumer satisfaction | en_US |
| dc.subject | ความพอใจของผู้บริโภค | en_US |
| dc.subject | Electronic commerce | en_US |
| dc.subject | การพาณิชย์อิเล็กทรอนิกส์ | en_US |
| dc.title | Behavior and satisfaction in purchasing via line applications of open chat consumer group kheha thanee 4 village Bangkok | en_US |
| dc.title.alternative | พฤติกรรมและความพึงพอใจในการซื้อสินค้าผ่านแอปพลิเคชันไลน์ของผู้บริโภคกลุ่มโอเพนแช็ต หมู่บ้านเคหะธานี 4 กรุงเทพมหานคร | en_US |
| dc.type | Independent Study | en_US |
| dc.contributor.emailauthor | arit@rmutp.ac.th | en_US |
