Show simple item record

dc.contributor.authorJirungda, Sarareeen_US
dc.contributor.authorสรารีย์ จิรังดาen_US
dc.date.accessioned2021-11-03T01:49:59Z
dc.date.available2021-11-03T01:49:59Z
dc.date.issued2021-11-03
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3732
dc.descriptionวิทยานิพนธ์ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2563en_US
dc.description.abstractThis research aimed to study organizational characteristics and organizational supporters that affect the innovative development of small and medium enterprises (SMEs). The independent variables were organizational characteristics based on McKinsey’s 7S framework (strategy, structure, systems, style, staff, skills, and shared values) and organizational supporters (technology and government support). The dependent variables were guidelines for accounting innovation development. Sizes of the organization were control variables. The sample group in the study consisted of 309 small and medium enterprise entrepreneurs. Data were analyzed using descriptive statistics and inferential statistics (multiple linear regression). The results showed that strategy, systems, staff, technology, and governmental support affect the innovative development of small and medium enterprises (SMEs) at the .05 level of significance. According to small and medium enterprise entrepreneurs, management accounting innovation and financial innovation were very important to SMEs (X ±S.D. equal 3 . 6 1 ± 0 . 8 2 ) . To develop SMEs’ accounting innovation, entrepreneurs need to determine clear strategies, policies, and goals for innovation, manage data systems to be exchanged in organizations, and set a motivation system for innovation development. Staff development plans should be created for knowing and understanding innovation. Apart from organization management, SMEs need to get government support and adapt technologies to accounting to increase the efficiency of accounting information.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectManagerial accountingen_US
dc.subjectการบัญชีการบริหารen_US
dc.subjectTechnological innovationsen_US
dc.subjectนวัตกรรมทางเทคโนโลยีen_US
dc.titleAccounting innovation development of small and medium enterprisesen_US
dc.title.alternativeการพัฒนานวัตกรรมทางการบัญชีของธุรกิจขนาดกลางและขนาดย่อม (SMEs)en_US
dc.typeThesisen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record