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dc.contributor.authorThepsuriyawong, Sudatipen_US
dc.contributor.authorสุดาทิพย์ เทพสุริยวงศ์en_US
dc.date.accessioned2022-03-10T08:31:15Z
dc.date.available2022-03-10T08:31:15Z
dc.date.issued2022-03-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3775
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2562en_US
dc.description.abstractThe objective of this research is to study the relationship between the quality of accounting data, knowledge and understanding of accounting information, business organization feature, and the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan area. The demographic group is the management of 351 companies. The data is analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation, and inferential statistics such as pearson’s Correlation Coefficient and multiple Regression. The results showed that the administrators had a high level of knowledge and understanding of accounting information and the quality of accounting data, the characteristics of business organizations, and the overall decision-making efficiency of the executives at a very good level. In the multiple regression analysis between cognitive information, quality of account data, and business organization feature to the efficiency of the executive decision making in general (Y), the regression equation was statistically significant at the level of 0.01en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectAccounting information qualityen_US
dc.subjectคุณภาพของข้อมูลทางบัญชีen_US
dc.subjectDecision making efficiencyen_US
dc.subjectประสิทธิภาพการตัดสินใจen_US
dc.subjectSmall businessen_US
dc.subjectธุรกิจขนาดย่อมen_US
dc.subjectMedium size businessen_US
dc.subjectธุรกิจขนาดกลางen_US
dc.titleQuality of account data affecting the decision-making efficiency of executives in small and medium-sized businesses in the metropolitan areaen_US
dc.title.alternativeคุณภาพของข้อมูลทางบัญชี ที่ส่งผลต่อประสิทธิภาพการตัดสินใจของผู้บริหารในธุรกิจขนาดกลางและขนาดย่อมในเขตปริมณฑลen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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