Website design and product design of commercial fiber products with participation of communities in Nakhon Nayok and Chanthaburi

Abstract

This research is a quasi-experimental research. The objectives 1) to study the product branding, strategy, branding products from the reed fiber in the market 2) to create and develop brands of reed fibers with participation of the communities of Nakhon Nayok and Chanthaburi 3) to promote the commercial reed-fiber product, marketing plan with the participation of Nakhon Nayok and Chanthaburi 4) to create a website, brand, and marketing plan for commercial reed fabrics with participation of the communities in Nakhon Nayok and Chanthaburi 5) to assess the effectiveness of the website, brand, and marketing plan for commercial reed fabric products with participation of Nakhon Nayok and Chanthaburi 6) to try out the website, brand, and marketing plans for commercial reed fabrics with the participation of the communities of Nakhon Nayok and Chanthaburi 7) to create a website manual, brand, and commercial reed product, marketing plan with participation of Nakhon Nayok and Chanthaburi. Population and sample groups used in this study were people interested in weaving The sample of 75 people was obtained by Purposive sampling. The study method used to collect data by constructing a satisfaction survey questionnaire Starting from cloth weaving a from reed fibers with processed into products that focus on the needs of the market from more than 15 reed fabrics woven and there are more than 15 various types of bags, the products have been developed to meet the needs of people in Bang Sa Kao community, Laem Sing, Chanthaburi and the Kaem Khong and Lam Bua Loi community, Pak Phli , Nakhon Nayok with the branding designs from standardized products to be effective and suitable for people in both community in the future. The research found the people in two provinces 1) can adopt the products that are developed to meet the standards and market demands and prepare to develop branding in the next occasion from Bang Sa Kao, Laem Sing, Chanthaburi and Khem Khong and Lam Bua Loi community, Pak Phli , Nakhon Nayok 2) community can create a wide variety of beautiful bag products with training and developing in order to make products derived from reed fiber to be beautiful and meet the standards and market demands and being able to make a brand 3) the research team and villagers have taken part in marketing promotion by designing marketing plan and putting advertisements on the website for the promotion of products from reed fiber distribution and contact with the community’s products , Bang Sa Kao , Laem Sing , Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi , Pak Phli , Nakhon Nayok. There are both languages for public relations; Thai and English that can be use more information on the website at any time that will be able to make a group of entrepreneurs or people interested in the product. To contact via website and phone contact with ease to inquire information of products from reed fibers quickly and easily 4) web site for promoting products from reed fiber distribution and contact with the community, creating products reed fibers at Bang Sa Kao , Laem Sing , Nakhon Nayok and the community of Kaem Khong and Lam Bua Loi , Pak Phli , Nakhon Nayok 5) There is a manual for using the marketing planning website, advertising, distribution, the satisfaction of the training of the people in both communities was at a high level because it can be used for the real purposes.