| dc.description.abstract | The purposes of this research were 1) to survey and analyze design potential and product 2) design and develop the products of Mudmee Silk Weaving Community Enterprise, Surin Province 3) create a prototype of costume accessories and 4) increase the value of community enterprise products with production standards. The samples used in this research were people, entrepreneurs and members of Mudmee Silk Weaving Community Enterprise in the area of Khwao Sinarin sub-district municipality, Surin which is obtained by Purposive Sampling, 20 entrepreneurs and members of Mudmee Silk Weaving Community Enterprise, Ban Rae Subdistrict, and 100 people in the area of Khwao Sinarin Subdistrict Municipality, Surin province. The research instruments were structured interviews, pre-study tests post-study tests and questionnaires. The statistical used to analyze the data were descriptive statistics that consist of a percentage, average, score, standard deviation, and quantitative statistics that consist of Independent Sample t-test, One-way ANOVA, Factor Analysis and Regression.
The result found that Mudmee Silk Weaving Community Enterprise, Ban Rae Subdistrict were lacked cognition of product design and development to meet the needs of consumer groups and popular product design trends. Therefore, it focuses on designing new products and developing existing products by matching patterns and colors to suit each product. The achievement of design skills and products of Mudmee Silk Weaving Community Enterprise, Ban Rae Subdistrict after post-test was higher than before with a statistically significant at 0.01 level. The product prototype was a bucket hat, women's handbag and ballet shoes. Factors that influenced the decision to purchase a product prototype found that most of the sample groups were female, aged 31-40 years, marital status, bachelor's degree, employed occupation, income 10,001-15,000 baht. Factors influencing the decision to purchase silk products
in each aspect were at a high level. The mean was at a high level in all aspects. Sorted by average was products, followed by physical, price, and distribution channels. There were no differences in the testing factors influencing the purchasing decision of product prototypes classified by gender, age and overall income. | en_US |
