Motorcycle tourism behavior : a case study of motorcyclists in Bangkok

Abstract

This study, Motorcycle Tourism Behavior: A Case Study of Motorcyclists in Bangkok, aims to study personal factors of motorcyclists in tourism. Study the factors of motorcycling used in touring. And to study motorcycle tourism behavior of motorcycle users residing in Bangkok. The research employed a quantitative research. The research sample was 400 Motorcyclists in tourism, residing in Bangkok. The research instrument was a questionnaire with five-level Likert scale. The data is described by frequency, percentage and standard deviation. Most participants were male, 20-29 years old, had obtained a bachelor degree, company employee, monthly income in the range of 10,001-20,000 baht, experience of driving motorcycling for tourism 5 years or more, Used TOURING MOTORCYCLE, engine size of 301 cc - 400 cc., and Use the Honda brand. The study results of tourism behavior factors. Tourists travel for a vacation, during the months of November to December, one day trip, travel as a group or a caravan, spend not more than 1,000 baht per trip. travel in the west of Thailand and driving speeds between 51 - 100 km / h. Suggestions on Motorcycle Tourism Behavior. Study on the prevention of accidents from motorcycle tourism. This is because a motorcycle is a vehicle that can cause high damage in an accident.