| dc.description.abstract | Consumer Rights in Herbal Cosmetics under online Shopping aimed for study 1)
demographic factors 2) electronic marketing strategies 3) consumer right that affected
to online buying of herbal cosmetics. Samples were drawn from Bangkok metropolitan
followed Taro Yamanae (1967) formular with 386 samplings from 5,666,264 population.
This research performed under survey method, collecting and analyzing using statistical
program with frequency, percentage, mean. Analytical relation of its data using T-tests,
one-way ANAVA, correlation Spearman rho’s test with 0.05 significant level and 95
percent confidence interval.
The results are 1) demographic factors are such as gender, age, occupation and
income affected to online buying of herbal cosmetics 2) electronics marketing factors
are such as; services, sales promotion, privacy affect to online buying of herbal
cosmetics in moderate level while product, price, place, marketing promotion, security,
community, status, sales promotion affect to online buying in low and lower level. The
over pricing, reading review before buying and standard product certified do not affect
to online buying herbal cosmetics 3) consumer right in the right to receive precise
news, the right to be safe, the right to be compensate affect to buying in moderate
level while the right of freedom in choosing product affect to buying in low level of
buying of herbal cosmetics. | en_US |
