| dc.description.abstract | Ministry of Higher Education, Science, Research and Innovation has declared the policy towards university intiation with creative, warm, impressive, and students’ improvement reinforcement. It is put into effect to every institute strictly. The research is a mixed-methods paradigm in order to evaluate the results of creative initiation by studying the perspectives on activities, as well as, the effects of creative initiation. Moreover, setting the objectives and creative initiation indicators employing cost-benefit analysis are concerned. With simple random, 362 undergraduate students, of Faculty of Business Administration of Rajamangala University of Technology Phra Nakorn, are the participants of this study. The study not only employs descriptive statistics —frequency, percentage, average, and standard deviation—, but also takes the focus group interview to collect data. To do so, using purposive sampling to get 13-activity-staff, as well as, 12-activity-participant helps the researchers to analyze data in many dimensions: important issues and brainstorming for creating the next-time activities. The results found that 1. university students’ perceptions on activity was above average (good); such a type of activity was needed and related to the project’s objective, 2. university students shared their opinions towards activity’s effects as followed: 1) positive effect is good; the activity caused unity, responsibility, and people and environment adaptation, 2) negative effect is moderate; university students complied to do the activities but the activity’s processes should be improved. This was because various activities affected mental issues. According to previous activities’ cost-benefit analysis of Faculty of Business Administration, they found that the cost of “Rak-Rua-Wang” project was the highest because there was high fixed-cost. On the other hand, the project “Jit- Ar-Sa-Pha-Nong-Tham-Dee” had the least cost. To conclude, internal rate of return, modified internal rate of return, and net present value of every project tended to increase continuously since university students in different majors involved in the activity increasingly. | en_US |
