Direction of the potential development community of a confectionery production into the sustainable tourism in phetchaburi province

Abstract

The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province aimed to study: The study of Direction of the Potential Development Community of a Confectionery Production into the Sustainable Tourism in Phetchaburi Province employed qualitative research by collecting data from interview, and focus group discussion. Data was analyzed using content analysis. The main informants were community leaders, local people in Phetchaburi community, officers, administrators, sub-district administration organization. The results of this research showed that 1. This community has been empowered, and also received many awards from government agencies and private sectors but there are tourism developments concerned which are the lack of cooperative from local people and academies including the shortage of staff officers for tourism promoting. 2. There are 3 process guidelines to develop the community into a potential tourism community which are 1) Encouraging people in the community to get involve with organizing confectionery tourism attractions which will be overseen by Sub-district administrations organization’s management, operation, responsibilities and evaluation. 2) Providing community of confectionery tourism roadmap to promote confectionery learning center, confectionery festival along with setting up traditions which will symbolize the uniqueness of the community. 3) Educating youth and community members to be able to guide and show tourists around their community, helping tourists to learn and to know more about the uniqueness of confectionery community to make the community more recognizable.