Development of souvenir products prototype made from Hmong embroidered fabric to improve life quality among elders residing in Galyanivadhana District Chiang Mai Province

Abstract

An investigation into the development of souvenir product prototype from Hmong embroidered fabrics to improve seniors' quality of life in Kalayaniwattana District, Chiang Mai Province.The aim of this study was to 1) develop a souvenir product prototype made from Hmong ethnic embroidered fabrics in Kalayaniwattana District, Chiang Mai Province. 2) To develop innovative manufacturing processes to increase skills for the seniors to minimize the embroidery time. 3) To study the satisfaction towards the prototype of souvenir products from Hmong embroidered fabrics in Kalayani Wattana District, Chiang Mai Province by using a sample of 200 tourists. The data collection tool was satisfaction questionnaire on the development of a prototype of a souvenir product from Hmong ethnic embroidered fabrics to improve the seniors' quality of life in Kalayaniwattana District, Chiang Mai Province on the aspect of its utility, beauty, manufacturing process and 3 souvenir product prototypes namely, type 1 children's cloth, type 2, ladies' robes, and type 3, bags by using a random questionnaire. The data analysis generated from percentage statistics, arithmetic mean and standard deviation. The study results based on the research objectives revealed the outcome as followed.l) To develop a prototype of a souvenir product from Hmong ethnic embroidered fabrics from sample group of 25 people, the study found that the draft design that was satisfied as a souvenir prototype was group 1, children's cloth. The most satisfied model was draft design 1.2 (= 4.36), group 2, shirts. The most satisfied women's group was draft design 2.1 (= 4.28). As for group 3, the bag which was assessed with highest satisfaction was draft design 3.1 (= 4.40). 2) To develop innovations in manufacturing process to enhance skills for seniors to reduce the embroidery duration, it revealed that the star pattern was the simplest embroidery pattern reflecting Hmong identity through embroidered fabrics by application of antique tones together with the method of mixed silk embroidery with embroidering patch into round pieces to reduce the process and to facilitate fast embroidery process. 3) To study the satisfaction towards the prototype of souvenir products from Hmong ethnic embroidered fabrics, part 1, the results of the general data study of the respondents found that most of the respondents were female accounted for 63.5 percent, aged between 26-30 years, representing 33.5 percent, most of them were married 56%, most of them graduated with a bachelor's degree accounted for 60 percent, most of them were employed as general staff accounted for 31 percent with monthly income at 15,001-20,000 baht, representing 35.5%, most of them domiciled in other provinces accounted for 55.5%. Part 2, information about the behavior of purchasing souvenirs found that most of the respondents already knew Kalayani Vadhana District, Chiang Mai Province from social media channels (Social Network) accounted for 89 percent, most of them had bought and used Hmong embroidered products 81.5 percent, most of respondents would recommend other people to visit again at 100 percent, most of the respondents perceived the souvenir prototypes were interesting 99 percent. Part 3, the satisfaction towards design and development of souvenir products prototypes made from Hmong embroidered fabrics found that the souvenir product prototypes that received the most satisfaction were type 3 bags (x-= 4.56 S.D. = 0.59.) in total aspects received the highest level of satisfaction, followed by type 1, children's cloth (x- = 4.52 S.D. = 0.55) with the highest level of satisfaction in all aspects, and type 2, women's cloth (x-). = 4.45 S.D. = 0.65). Globally, all aspects were satisfied at a high level.