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dc.contributor.authorMayungpong, Areeen_US
dc.contributor.authorอารีย์ มยังพงษ์en_US
dc.date.accessioned2023-05-10T10:35:31Z
dc.date.available2023-05-10T10:35:31Z
dc.date.issued2023-05-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/4095
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564en_US
dc.description.abstractThe purposes of this research were 1) study the level of perceived usefulness, perceived ease of use, attitude towards social media and using social media of the elderly people in Bangkok, 2) compare the use of social media for the elderly people classified by personal factors, and 3) analyze the factors related to the use of social media for the elderly people in Bangkok. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 320 elderly people in Bangkok. Descriptive and inference statistics were used; arithmetic mean, standard deviation, t-test, One-Way ANOVA, and Pearson correlation coefficient. The results were found that the results were found that the level of perceived usefulness, perceived ease of use in social media were at a medium level (𝑥𝑥̅= 3.48, 𝑥𝑥̅= 2.95). The elderly's attitude towards social media and using social media were at a high level (𝑥𝑥̅= 3.65, 𝑥𝑥̅= 3.54). The hypothesis test revealed that: 1) the differences of age, educational level, and average monthly income affect the social media use of the elderly people differently was significant. 2) The perceived usefulness, perceived ease of use, and attitude towards social media were significant positively related to using social media of the elderly people in Bangkok.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectCommunicationen_US
dc.subjectการสื่อสารen_US
dc.subjectSocial mediaen_US
dc.subjectสื่อสังคมออนไลน์en_US
dc.subjectOlder peopleen_US
dc.subjectผู้สูงอายุen_US
dc.subjectMass media and older peopleen_US
dc.subjectสื่อมวลชนกับผู้สูงอายุen_US
dc.titleFactors related to utilization of social media for the elderly in Bangkoken_US
dc.title.alternativeปัจจัยที่มีความสัมพันธ์กับการใช้สื่อสังคมออนไลน์ของผู้สูงอายุในเขตกรุงเทพมหานครen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthoraree.m@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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