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dc.contributor.authorWattanametha, Phussadeeen_US
dc.contributor.authorผุสสดี วัฒนเมธาen_US
dc.contributor.authorWongkamhaengharn, Kwanrutaien_US
dc.contributor.authorขวัญฤทัย วงศ์กาแหงหาญen_US
dc.contributor.authorMahain, Jirapornen_US
dc.contributor.authorจิรพร มหาอินทร์en_US
dc.date.accessioned2023-05-10T10:48:46Z
dc.date.available2023-05-10T10:48:46Z
dc.date.issued2023-05-10
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/4096
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2565en_US
dc.description.abstractThe purposes of this research were to 1) study marketing opportunities of Samutsakorn’s processing herbal product with betel leaf 2) present the marketing strategy of startup business in processing herbal product. with betel leaf The samples were 1) person has problem about skin and person interest for thai herbal product 2) entrepreneur of startup business about processing herbal product with betel leaf 3) farmer group grow betel tree in Samutsakorn Province. The research instruments were depth interviewing and descriptive analysis. According to the research process, it found that the great market trend for Thai herbal product and increasing capability of entrepreneur of startup business about processing herbal product with betel leaf is market opportunities for processing herbal product. Moreover, marketing mix strategies of processing herbal product with betel leaf consisted of product strategies, price strategies, place strategies, promotion strategies, which could be used to recommend the marketing strategies in order to meet future local and national market needs.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketing managementen_US
dc.subjectการจัดการตลาดen_US
dc.subjectHerbsen_US
dc.subjectสมุนไพรen_US
dc.subjectProduct managementen_US
dc.subjectการจัดการผลิตภัณฑ์en_US
dc.subjectNew business enterprisesen_US
dc.subjectธุรกิจใหม่en_US
dc.subjectPricingen_US
dc.subjectการกำหนดราคาen_US
dc.titleMarketing strategy of startup business for processing herbal product innovation with betel leaf in Samutsakorn provinceen_US
dc.title.alternativeกลยุทธ์การตลาดธุรกิจสตาร์ทอัพด้วยนวัตกรรมผลิตภัณฑ์สมุนไพรแปรรูปจากใบพลู จังหวัดสมุทรสาครen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthorphussadee.w@rmutp.ac.then_US
dc.contributor.emailauthorkwanrutai.w@rmutp.ac.then_US
dc.contributor.emailauthorjiraporn.ma@rmutp.ac.then_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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