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dc.contributor.authorRatchatakulpat, Thanaphonen_US
dc.contributor.authorธนภณ รัชตกุลพัฒน์en_US
dc.contributor.authorTirasuwanvasee, Sirikarnen_US
dc.contributor.authorศิริกานต์ ติรสุวรรณวาสีen_US
dc.contributor.authorKieckbusch, Holgeren_US
dc.contributor.authorMaisak, Rattanavaleeen_US
dc.contributor.authorรัตนาวลี ไม้สักen_US
dc.date.accessioned2023-05-22T05:25:58Z
dc.date.available2023-05-22T05:25:58Z
dc.date.issued2023-05-22
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/4107
dc.descriptionรายงานวิจัย -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564en_US
dc.description.abstractAlthough the self-checkout counter is being offered to clients in the hypermarket, the frontline service staff are still required to assist the customers during the initial stages of the introduction process. Other clients are still in need of support with the technology's adoption and adaption, among other things. This research would look at the customer from the perspective of cultural intelligence and technological adaptability. A semi-structured interview with 20 participants was conducted to examine the self-checkout counter and the frontline service provider. According to the sub-cultural differences in the service provider's background, geography, and level of technology implementation, the data of this study is gathered from a variety of geographical locations. The result reveals the four distinct roles played by the service provider in terms of performance, technology assistance, and the ability to comprehend how self-checkout and frontline service personas influence the shopping experience and perception of quality in a hypermarket setting, respectively.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isoenen_US
dc.subjectCultural intelligenceen_US
dc.subjectHypermarketsen_US
dc.subjectความฉลาดทางวัฒนธรรมen_US
dc.subjectไฮเปอร์มาร์เก็ตen_US
dc.titleThe influencing of cultural intelligence on service provider performance and service quality in hypermarketen_US
dc.typeResearch Reporten_US
dc.contributor.emailauthorthanaphon.r@rmutp.ac.then_US
dc.contributor.emailauthorSirikarn.t@rmutp.ac.then_US
dc.contributor.emailauthorHolger.k@rmutp.ac.then_US
dc.contributor.emailauthorrattanavalee.m@rmutp.ac.then_US


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