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การตัดสินใจสั่งอาหารออนไลน์ ผ่านโมบายแอปพลิเคชันของผู้บริโภคกลุ่มเจเนอเรชันวาย (Gen Y) ในเขตกรุงเทพมหานคร

dc.contributor.authorUppanan, Katsudaen_US
dc.contributor.authorเกศสุดา อุปนันท์en_US
dc.date.accessioned2023-06-20T05:11:45Z
dc.date.available2023-06-20T05:11:45Z
dc.date.issued2023-06-20
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/4126
dc.descriptionการค้นคว้าอิสระ (บธ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2564en_US
dc.description.abstractThis research aims to study online food ordering through the Mobile Application of Consumer Generation Y in Bangkok. The sample group consists of consumers between 21 and 38 years of age living in Bangkok (Gen Y). 400 sample queries were used as a tool for collecting data. Statistics such as frequency, percentage, mean, standard deviation and plural regression analysis was used. The results showed that most respondents were female private company employees, aged between 26 and 30, with a bachelor's degree or equivalent. The average monthly income of the respondents is between 15,000 and 25,000 baht. The most important factor affecting the decision to order food online was the acceptance of overall technology at high level with an average of 4.24, marketing mix factors (7Ps) overall is at high level with an average of 4.02, and the quality factor of overall service is at high level with an average of 4.02. The hypothesis test results showed that technological acceptance factors, marketing mix factors, and quality factors of the service affect the decision to use online food ordering services through the Mobile Application of Consumer Generation Y in Bangkok, statistically significantly at 0.05.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectDecision makingen_US
dc.subjectการตัดสินใจen_US
dc.subjectFood serviceen_US
dc.subjectบริการอาหารen_US
dc.titleDecision of online food ordering through mobile applications of consumer generation Yin Bangkoken_US
dc.titleการตัดสินใจสั่งอาหารออนไลน์ ผ่านโมบายแอปพลิเคชันของผู้บริโภคกลุ่มเจเนอเรชันวาย (Gen Y) ในเขตกรุงเทพมหานคร
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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