The Image of the Rajamangala Institute of Technology on the perspective of the people in Bangkok area

Abstract

The purpose of this study was to investigate the image of the people in Bangkok area and to investigate the correlation between population characteristies ,media exposur, knowledge and the image of the Rajamangala Institute of Technologe.Questionaires were used to collect data from a total of 401 samples.The results of the study were as follows: 1.RIT image was ranged in good level , even for potential of educational management ,instructors ,graduated students,mission and the image toward the institute;whereas,the appearance of the directors was in fair2.Difference in age and educational level of the population caused difference in the media expisure to information about the institute 3.Difference in educational level and career of the population caused difference in the knowledge of the institute. 4.Difference in educational level of the population caused difference in the image of the institute. 5. Media exposure to information about the institute from mass media,interpersonal media ,specialized media and activity particuoatuib correlated with the knowledge of the institute. 6. Media exposure to information about the institute from mass media correlated with the image of the directors of the institute. 7.No correlation was found between the knowledge of the institute and the image of the institute