Factors Related to Selecting a Study Program of Undergraduate Students Faculty of Business Administration Rajamangala University of Technology Phra Nakhon

Abstract

The purpose of this research were to study the relationship of bio -social factors, psychomotor factors, and social factors which influenced the 4 -year bachelor degree student' major choosing and to make the equations to predict the students' choices to further their academic majors for the 4 -year bachelor degree students in faculty of Administration from Rajamangala University of Technology Phra Nakhon. The samples used in this research were 263 4 -year bachelor degree students majored in Accounting, Marketing Administration, Managing Management, and Information Technology in Computers who were studying in semester 2, academic year 2007. The multiple choice questionnaire and estimated matrix were used to collect data. Multi-discrimination analysis, quire -square and group division analysis were used as statistical tools.