Studying and Product Development of Handicraft from Elephant Dung Paper for Adding Income to Community at Changwat Phra Nakhon Si Ayutthaya
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The research aimed to study and develop handicraft products from elephant dung paper for community income generation in Changwat Phra Nakhon Si Ayutthaya and to compare the product satisfaction of the target group for the original style and the new one of elephant dung paper. The target group was composed of 143 tourists from other provinces and 143 local tourists. Both target groups would like to buy handicraft products from elephant dung paper and help generate community income in Changwat Phra Nakhon Si Ayutthaya. Research tool used were questionnaire and data were analyzed by statistical percentage, mean and mode. Questionnaire was used for the product attributes satisfaction evaluation of the target group including alternative evaluation process and comparison of product styles evaluation process. Data were analyzed by statistically percentage, mean and t-test dependent sample. The results were as follows: 1. The target group chose the third style on 3 designs of handicraft products from elephant dung paper. 2. For the product attribute satisfaction of the target group, it was found that the new style of handicraft product was more acceptable than the original one at a significance level of 0.05.