| dc.description.abstract | The purpose of this research is to study the evelopment of fair markets around the suburban area in Bangkok, to study the existence of the markets fair and to compare the differences of the markets fair in each area. The research's designed by using mix methods , collecting data of both quantitative and qualitative. The areas of which have been studied cover the free markets at 1) Wat Don Kai Dee in Krathumban District, Samutprakarn, 2) Mahidol University, Salaya District, Nakorn Pathom, and 3) Wat Thong Sa-Ard, Bang Bua Thong, Nonthaburi. The main target groups involve the sellers ,the customers, and the owners. The concerned local administration group is a secondary target group. Data collection consists of e survey, participating observation, in-depth interview, and questionnaires in supplementary of the interview. Qualitative data analysis was context analysis. Quantitative data analysis were the statistics of frequency, percentage ,chi-square,t-test and one-way variance. The result of the study are as follows:1 All of the above-mentioned markets fair have been established in order to respond to the need of the community in each area at the same time around 1997. The peak time of Mahidol Market Fair is on Friday during 7.00 14.00., for Wat Thong Sa-Ard and Wat Don Kai Dee Markets, the peak times are around 15.00 -19.00. 2.In term ofthe customer behaviour of the markets, the costomers mostly came to the market every time when it is available. They occasionally buy the ready-cooked food. For Mahidol Market, the customers will walk to the market and most of them are students and staffs of the University. For Wat Thong Sa-Ard and Wat Don Kai Dee Markets, most of the customers will go to the markets by motorcycles. In term of time spent at the market, the customers at Mahidol and Wat Thong Sa-Ard Markets spent more than an hour, whereas those at Wat Don Kai Dee spent less than an hour in average. In term of the behaviour of the customers going to the market, those at Mahidol Market came with their friends, whereas those at Wat Thong Sa-Ard and Wat Don Kai Dee mostly came with their families. In term of the factors affecting the customers for the services, the most important one is a variety of the products. The products that have been bought the most in all markets is the ready-cooked food. The reason for the customers to buy products at the fair market is the convenience in travelling. 3.The different characteristics of the three markets are the types of the products. As for Mahidol Market,it is the market for working people, therefore, the ready-made products such as cooked food and clothing are the most favourite and easily to be sold out. As for Wat Thong Sa-Ard and Wat Don Kai Dee Markets,they are serviced for the community in the evening, therefore, the most favourite products are cooked food and fresh products for making food at home as well as the products that are used in daily life. For the price of the products, Mahidol Market has higher price than the other two markets. It is because the types of products at Mahidol Market are the luxurious one, and the location of the market which situated at the Faculty of Environment Department of the University, whereas the markets at Wat Thong Sa-Ard and Wat Don Kai Dee are on the roadside. 4.The existence of the fair markets has based on these conditions 1) the characteristics of the owners 2) the compliance with rules and regulations 3) location which is convenient for customers 4) a variety of the products 5) the peak time 6) the needs of the customers and sellers 7) the power purchase of the customers.As for the expansion of markets, it is found out that the markets has 1) the physical expanse and the increase of facilities and 2) has the increase of sellers and the adjustability of costomers 'behaviour as well as 3) the various types of the products. | en_US |
