Browsing Theses by Issue Date
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Qualifications, Communication Processes with Customers and Marketing Communication Tools Appication of Successful Showroom Salespersons:Case Study of Boonthavorn Ceramic Co.,Ltd. Pinklao Branch
(2014-10-14)ABSTRACT This independent study has 3 main objectives to study the following aspects: 1) the qualifications of successful showroom salespersons 2) the communication process of successful showroom salespersons 3) the ... -
The Use of Integrated Marketing Communication as a Tool in Artist’s Image Creation of True Fantasia Co, Ltd.
(2015-06-04)The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co., Ltd. (2) to study the Artist’s Image Creation (3) to study ... -
The relationship between learner control and online learning self-efficacy
(2015-06-22)Online learning has been growing rapidly in recent years, providing increased opportunities for tertiary institutes to reach out to learners who previously may have had limited access to a traditional university. Although ... -
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
(2015-08-19)This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ... -
The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited
(2016-08-28)This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region, totally 4 sale departments and Metropolitan customer service ... -
Influence of Integrated Marketing Communications on Female Decision Making in Online Clothing Purchase: A Case Study of Bangkok
(2016-08-28)Social networking is a popular medium for the business of selling female clothing, and has been growing steadily. This is because of ease and availability of access, faster communication and lower cost in comparison to ... -
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
(2016-08-28)This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ... -
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
(2016-08-28)The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ... -
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
(2016-09-05)The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ... -
Integrated marketing communications of lingerie that affects purchasing decisions of consumers in Bangkok
(2017-08-10)The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants, a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in ... -
Perception and recognition advertising media to buy cosmetics skin care : a case study of consumers in BANGKOK
(2017-08-10)Cosmetics current role a step along the way is. Media that comes with the product. Researchers are interested in education, awareness and recognition with advertising media buying decisions cosmetic skin care : a case study ... -
The perception of corporate social responsibilitythat affects to attitude aboutSiam cement group image of people in Bangkok
(2017-08-10)The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically ... -
Marketing communications to influencing buying decision at Tesco Lotus for consumers in Bangkok
(2017-08-10)The objectives of the research were 1) to study marketing communications buying behavior, and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers, ... -
Marketing mix factors related to cat products consumer behavior in Thailand metropolis
(2020-01-10)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Point of purchase towards buying decision of frozen food in Bangkok
(2020-01-10)This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer ... -
Marketing communications toward Thai tourism behavior in historical museums in Bangkok
(2020-01-10)This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok, Thailand. The hybrid research Is Quantitative Research 400 samples. ... -
Integrated marketing communications to deter downloading of copyrighted music in Bangkok Metropolitan Region
(2020-01-10)Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-01-10)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok
(2020-01-10)The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between ... -
Attitude and advertising media exposure of the BTS passengers
(2020-01-10)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ...