Development of household textiles from batik silk: a case study of the motif of ancient khmer art at sikhoraphum castle

Abstract

This study aims to develop household textiles from Surin Batik silk with pattern of Ancient Khmer Art at Sikhoraphum Castle and to study customers’ satisfaction of household textiles. The population was 400 assessors within the age range of 20 - 50 years in Surin province. The research instrument was questionnaire. Data were statistically analyzed for Percentage, Mean and Standard Deviation. Results showed that the majority of respondents were females, with ages around 31 - 35 years old. Most of them were married and had income of 15,000 – 25,000 baht. Most got Bachelor’s degree and used to use household silk textile. Working clothe was the most purchased category. Most household textiles were purchased as souvenirs. Personal preference was the initial motivation for purchase decisions and utilization was the key factor for selecting a product. Regarding onsumers’ satisfaction in 3 types of household textiles from Mudmee Batik silk - cushion, lamp and bed cloth – it was found that satisfaction in style, pattern, colour, price and utilization were in similar high level. Cushion was the most purchased household textile. Peacock was the most favorite pattern and consistency of the pattern was the most important factor for purchasing.