Public Relations Strategic Planning of Intercity Motorway Division, Highways Department

Abstract

This paper presents public relation strategic planning of Intercity Motorway Division, Highways Department. The objective is to know and understand the practical strategy of Intercity Motorway Division by using public relation to publicize to the officers both inside and outside office. The inside officers have to realize the importance of accomplishment of duty performance. The outside officers have to understand the role and duty of division and support their working to create good image and get further plan. This is a study of the opinions from four groups as follows: - 1) Study on the attitude of Intercity Motorway officer towards organization 2) Study on the attitude of highway driver towards Intercity Motorway Division 3) Interview the advertiser opinion towards Intercity Motorway Division 4) Interview people who have accommodation nearby motorway.