India : the Potential Market for Thai Entrepreneurs
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During the last two decades, India has made significant strides in its economic growth and development. According to the assessment of potential by the comparative environmental frameworks, the strengths are summarized as follows: (1) being a democratic country, (2) having plentiful resources, (3) enjoying consecutive high economic growth, (4) having increased purchasing power and (5) having the world class of software industries. Weaknesses are as follows: (1) unbalanced income distribution, (2) undeveloped infrastructures and (3) having intricate process of custom. Opportunities are as follows: (1) huge market, (2) good market of infrastructure businesses, (3) more contemporary society and (4) the existing Thai–India FTA. Threats are as follows: (1) having trade barriers, (2) undeveloped transportation and (3) having imitation of goods. Therefore, Thai entrepreneurs should get themselves well-prepared. The followings are examples of what potential investors should consider researching: India’s market study, the regulation study of business and etc. The government and private sectors should help equip the entrepreneurs with whatever necessary to make them well-prepared. After all, the role of the government and private sectors is indispensable to their success.
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