The Customer’s Satisfaction of the Chao Phraya Express Boat Users

Abstract

The purposes of this research is to study the level of satisfaction of Chao Phraya Express Boat 's clients. Indeed, this research studies behaviour of Chao Phraya Express Boat 's clients and compares level of satisfaction among different genders, ages, marital status, occupations, and incomes of the clients. The results of this research indicate that the majority of the customers are females whose age between 21 - 30 years-old. They are students who are single and has income less than 10,000 Baht. The result of testing our hypothesis discovers that different ages, marital status, occupations, and incomes among various customers will have different level of satisfaction to the Chao Phraya Express Boat 's service with statistically significance (p=0.05). However, there is no statistical significance (p=0.05) in the result of testing the hypothesis of different genders.