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Attitude, motivation and marketing mix affecting the decision to purchase second-hand brand name shoes from facebook
(2021-08-27)The objectives of this theses are: 1) to study the attitude, motivation, marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender, age, occupation, ... -
Efficiency of organizational communication of CAT telecom public company limited
(2021-01-04)The purposes of the research were (1) to study CAT Telecom Public Company Limited (CAT) staffs perception of organizational communication, (2) to study CAT staffs’ efficiency of organizational communication, (3) to study ... -
Marketing communications toward buying behaviors of organic rice in thailand
(2020-09-22)The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples ... -
Attitude and advertising media exposure of the BTS passengers
(2020-01-10)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Service marketing mix factors affecting consumer satisfaction towards coworking space in Bangkok
(2020-01-10)The purpose of this research was to study personal factors and service marketing mix factors affecting consumer satisfaction towards co-working space in Bangkok. This research combined a research methodology between ... -
Point of purchase towards buying decision of frozen food in Bangkok
(2020-01-10)This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer ... -
Marketing mix factors related to cat products consumer behavior in Thailand metropolis
(2020-01-10)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Integrated marketing communications to deter downloading of copyrighted music in Bangkok Metropolitan Region
(2020-01-10)Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
(2020-01-10)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
Marketing communications toward Thai tourism behavior in historical museums in Bangkok
(2020-01-10)This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok, Thailand. The hybrid research Is Quantitative Research 400 samples. ... -
Attitude and advertising media exposure of the BTS passengers
(2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
(2561-08-23)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ... -
Factors affecting the decision in choosing undergraduate education of students in dusit district
(2561-08-23)The objectives of the research were 1) to study the level of Integrated marketing communication, social factors and the students’ decision on undergraduate education, in Dusit district 2) to compare the demographic ... -
Effect of marketing communications on student decision to enroll at Rajamangala University of Technology Phra Naknon : A case study of students in Bangkok
(2561-08-23)The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other ... -
Relationship of marketing communications to fish sauce buying behavior of consumers in the central region
(2561-08-23)The purposes of this research are (1) to study the marketing components that influence fish sauce buying behavior of consumers in The Central Region, and (2) to study the influence of viral marketing (word-of-mouth marketing) ... -
Marketing communication towards buying decision of single house in Bangkok metropolitan region
(2561-07-23)The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior ... -
The media exposure and gratification of audience in Bangkok for insight the parliament TV program
(2561-08-23)This is to study the audience demographic have a relationship with audience behavior in watching of Insight the Parliament of people in Bangkok, Compare the audience behavior have an effect and satisfaction and uses and ... -
Integrated marketing communications of lingerie that affects purchasing decisions of consumers in Bangkok
(2017-08-10)The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants, a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in ... -
Marketing communications to influencing buying decision at Tesco Lotus for consumers in Bangkok
(2017-08-10)The objectives of the research were 1) to study marketing communications buying behavior, and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers, ... -
The perception of corporate social responsibilitythat affects to attitude aboutSiam cement group image of people in Bangkok
(2017-08-10)The present research was aimed at systematic surveys and analyses of The Perception of Corporate Social Responsibility that affects to attitude about Siam Cement Group image of people in Bangkok. 440 people were statistically ...