Browsing Theses by Author "arit@rmutp.ac.th"
Now showing items 1-20 of 30
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Attitude and advertising media exposure of the BTS passengers
Thanetchartcharoen, Chanyanat; ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ (2561-08-23)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Attitude and advertising media exposure of the BTS passengers
Thanetchartcharoen, Chanyanat; ชัญญาณัฏฐ์ ธเนศฉัตรเจริญ (2020-01-10)The objectives of this research were 1) to study attitude and advertising media exposure of the BTS passengers; 2) to compare the relationship between the BTS passengers’ demographic characteristics and their service ... -
Attitude, motivation and marketing mix affecting the decision to purchase second-hand brand name shoes from facebook
Pitukpong, Sittichai; สิทธิชัย พิทักษ์พงศ์ (2021-08-27)The objectives of this theses are: 1) to study the attitude, motivation, marketing mix and the decision to purchase second-hand brand name shoes from Facebook; 2 ) to compare personal factors i.e. gender, age, occupation, ... -
The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
Singsuwan, Warasinee (2015-08-19)This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ... -
Effect of marketing communications on student decision to enroll at Rajamangala University of Technology Phra Naknon : A case study of students in Bangkok
Thirapatthanapokin, Napapach; นปภัช ถิรพัฒน์ธนโภคิน (2561-08-23)The purpose of this research is to study the effect of marketing communications on student decision in relation to enrollment for a bachelor degree at Rajamangala University of Technology Phra Naknon and to determine other ... -
Effects of marketing communication on consumer-decision making to purchase drinking yoghurt in bangkok metropolitan region
Phuphet, Napaporn; นภาพร ภู่เพ็ชร์ (2016-09-05)The objectives of the research were 1) to study the level of marketing mix factors, marketing communication mix and mettle of mind factors towards consumer buying behaviors toward drinking yoghurt, 2) to examine the level ... -
Efficiency of organizational communication of CAT telecom public company limited
kunpanok, Kullavat; กุลวรรธน์ กันปนก (2021-01-04)The purposes of the research were (1) to study CAT Telecom Public Company Limited (CAT) staffs perception of organizational communication, (2) to study CAT staffs’ efficiency of organizational communication, (3) to study ... -
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
Rodnium, Narumon; นฤมล รอดเนียม (2016-08-28)The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ... -
Factors affecting the decision in choosing undergraduate education of students in dusit district
Kaewkam, Doungruethai; ดวงฤทัย แก้วคำ (2561-08-23)The objectives of the research were 1) to study the level of Integrated marketing communication, social factors and the students’ decision on undergraduate education, in Dusit district 2) to compare the demographic ... -
Factors related to purchasing decisions dietary supplement product certified by the food and drug administration (FDA)
Seamsin, Preeyanut; ปรียาณัฐ เสริมศิลป์ (2020-01-10)The objectives of the study were 1) To Study Related Demography to Dietary Supplement Product Certified by the Food and Drug Administration (FDA) 2) To Study Related Demography to Marketing Communication Tool for Social ... -
The Impact of Effectiveness Integrated Marketing Communication and Image to Promote Marketing on Competitiveness of the Telecommunications industry. Case Study TOT Company Limited
Sripaka, Napaporn; นภาพร ศรีผกา (2016-08-28)This research aims to 1) study the demographic features to the view of the competitive potential in telecommunication business in Bangkok Metropolitan Region, totally 4 sale departments and Metropolitan customer service ... -
Influence of Integrated Marketing Communications on Female Decision Making in Online Clothing Purchase: A Case Study of Bangkok
Thunma, Amornrat; อมรรัตน์ ทันมา (2016-08-28)Social networking is a popular medium for the business of selling female clothing, and has been growing steadily. This is because of ease and availability of access, faster communication and lower cost in comparison to ... -
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
Chaived, Piyabood; ปิยะบุตร ไชยเวช (2016-08-28)This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ... -
Integrated marketing communications of lingerie that affects purchasing decisions of consumers in Bangkok
Therasakulthada, Aungsumin (2017-08-10)The summary of females living in Bangkok was as follows: results from the research shows that out of the 400 participants, a large proportion were aged between 23 - 30 year’s old who held a Bachelor’s degree and worked in ... -
Integrated marketing communications to deter downloading of copyrighted music in Bangkok Metropolitan Region
Lhaoboonmee, Kamolrat; กมลรัตน์ เหล่าบุญมี (2020-01-10)Integrated marketing communications to deter downloading of copyrighted music in Bangkok metropolitan region. the purpose of this thesis is a relationship between Integrated marketing communications and the decision to ... -
Marketing communications to influencing buying decision at Tesco Lotus for consumers in Bangkok
Monchaiya, Thanaporn (2017-08-10)The objectives of the research were 1) to study marketing communications buying behavior, and buying decision of consumers Tesco Lotus in Bangkok 2) to compare demographic characteristics with buying decision of consumers, ... -
Marketing communication towards buying decision of single house in Bangkok metropolitan region
Augkaradacha, Juthamard; จุฑามาศ อัครเดชา (2561-07-23)The purpose of this research is to study the marketing communication towards buying decision of single house in Bangkok metropolitan region. The Research involves in studying behavior ... -
Marketing communications toward buying behaviors of organic rice in thailand
Taengdaeng,Sirirat; ศิริรัตน์ แตงแดง (2020-09-22)The purpose of this research was to study demographic factors and consumers’ behaviros of buying organic rice in Thailand and the marketing communications. This was a quantitative research collecting data from 4 0 0 samples ... -
Marketing communications toward Thai tourism behavior in historical museums in Bangkok
Thongprasert, Phiyada; พิยดา ทองประเสริฐ (2020-01-10)This research aims to study the personal factors. Behavior and Marketing Communications on the behavior of the History tour of tourists in Bangkok, Thailand. The hybrid research Is Quantitative Research 400 samples. ... -
Marketing mix factors related to cat products consumer behavior in Thailand metropolis
Mongkolchat, Supavee; ศุภาวีร์ มงคลชาติ (2020-01-10)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...