Browsing Theses by Subject "Consumer behavior"
Now showing items 1-4 of 4
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The development technique of consumer insight from Interviewing Process of Investigator, Psychologist and Marketer
(2015-08-19)This research is to find a process and psychological interviewing technique that can get an in-depth of consumer Insight. By using a qualitative research method, an in-depth interview and non-participant observational ... -
Factors Affecting on Beauty Blogger’s Recommendation on Consumers Purchasing Decisions
(2016-08-28)The purposes of this research were (1) to study the usage behavior of social media for the purpose of reading or viewing beauty products based on blogger recommendations (2) to study factors of blogger recommendations of ... -
The Influence of Marketing Communication Channel and Consumer Perception on Honda Car Buying Behavior
(2016-08-28)This study included the following objectives: 1) to study the demographic characteristics that influenced the consumer buying behavior for Honda cars, 2) to examine the consumer perception that influenced a decision to ... -
Marketing mix factors related with cat products consumer behavior in Thailand metropolis.
(2561-08-23)The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer ...