Browsing Theses by Subject "buying decision"

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    • Point of purchase towards buying decision of frozen food in Bangkok 

      Klaipear, Supakporn; สุภัคพร คล้ายแพร (2020-01-10)
      This research aims to 1) understand population characteristics that influence consumer decision making in purchasing frozen food products 2) to understand types of point-of-sale advertising that influence consumer ...