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Development of causal relationship model of information technology uses and gratifications of Rajamangala University of Technology students
(2023-05-22)This research has the objectives for studying the information and communication technology (ICT) usage of university students, and relationships between factors of information and communication technology (ICT) usage those ... -
News content management of mass media in the fake news situation
(2023-05-01)The research on “News content management of mass media In the fake news situation” aims to study the management of content and news content and reporting form of mass media in a fake news situation. The study is qualitative ... -
Public relations strategies of OTOP product Bangkok
(2023-05-01)The objectives of this research were 1) to study the problem of public relations of OTOP products in Bangkok and 2) to formulate a strategy to publicize Bangkok OTOP products. This is a qualitative research; studied from ... -
A study of branding strategies and masculine representations of the alcohol online media promotions in Thailand
(2022-08-04)A textual analysis of Branding Strategies and Masculine Representations of the Alcohol Online Media Promotions in Thailand is qualitative research. The scope of this research is from 1st January 2019 to 31st December ... -
Exposure, satisfaction and utility of the audience of tourist program via youtube
(2022-08-04)The objectives of this research 1) To study the media exposure behavior, the satisfaction of media relations travel decision-making behavior. 2) To study the satisfaction of media relations tourist program toward the media ... -
The creative model for freshmen welcoming activities in university: case study the faculty of mass communication technology, Rajamangala University of Technology Phra Nakhon
(2022-08-04)This research applied the qualitative research methodology which used in‐depth interviews. A purposive sampling was selected to find 40 people who related to the activities. The results of the research are as follows: 1. ... -
การปรับตัวของนิตยสารภาพยนตร์ไทยในยุคสื่อสังคมออนไลน์
(2021-09-07)การศึกษาวิจัยเรื่อง “การปรับตัวของนิตยสารภาพยนตร์ไทยในยุคสื่อสังคมออนไลน์” เป็นการศึกษาวิจัยเชิงคุณภาพ (Qualitative Research Methodology) โดยใช้วิธีการเก็บข้อมูลด้วยวิธีการสัมภาษณ์แบบเจาะลึก (In-depth Interview) ... -
Factors affecting the unauthorized buyingand downloading of copyrighted music
(2021-09-07)Music piracy is the copying and distributing of recordings of a piece of music for which the rights owners; composer, recording artist or copyright-holding record company, did not give consent. In order to understand the ... -
Communications in campaign to deter unauthorized buying or downloading of copyrighted music
(2021-09-07)Music Piracy Is A Ever-Changing Challenge – Thailand’s Music Market Continues To Be Distorted By Unfair Competition FromUnlicensed Services, Which Affects Income Of Rights Owners. In Order To Find The Solution For Music ... -
Potential analysis of thai cloth entrepreneurs toward for influence of competitiveness and integrated marketing communications of online social networking in ASEAN market
(2021-09-07)Thailand is one of the few countries in the world that provides the whole value chain of the textile industry, with over 4,700 local textile producers and 800,000 to one million workers, making this industry the second-most ... -
Influence of intellectual property infringement on Thailand’s music industry income
(2021-09-07)In spite of the copyright law in Thailand, where distributing or obtaining a copyrighted work without the permission of the copyright holder is against the law, illegal streaming and downloading of music is dramatically ... -
Social media exposure affecting knowledge, attitude and behavior cultural tourism of people in Bangkok
(2021-08-23)The Objectives of the study were to study the tourist's social media exposure and their knowledge and attitudes towards cultural tourism in Bangkok Metropolitan. This research was quantitative methodology. The sample ... -
3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon
(2021-08-19)The objectives of the study were to produce 3D virtual reality media production for public relations of Rajamangla University of Technology Phra Nakhon and to study the satisfaction of the 3D virtual reality Media. This ... -
Development of online article submission system of journal of mass communication technology, RMUTP
(2021-01-31)The objectives of the study were to develop online article submission system of the Journal of Mass Communication Technology, RMUTP and assess the appropriateness of then online article submission system of the Journal of ... -
Development of short course training for enhancement in competitive
(2021-01-31)The objectives of the research were to 1) study the desirable characteristics of a short course, 2) study the need for short course training, 3) study motivation for short course training, 4) study media exposure channels ... -
The representations of masculinities in GM magazine advertisement in Thailand
(2020-08-20)A study of the representation of masculinities in GM magazine advertisement in Thailand is a qualitative research. This study aims to (i) explore the cultural power dynamics that articulate the formulation of Thai ... -
Virtual reality for tourism promoting of koh pha-ngan
(2020-08-20)This quantitative research aimed to promote 360 degree virtual Reality tourism of Ko Pha Ngan, Surat Thani province. The research is presented virtual reality 360 degree with moving the camera 360 degree and still the ... -
Creating share value effected to decision making in mobile network user
(2020-03-04)The objectives of this research is to study (1) The demographic of mobile users effected to mobile network’s decision making, (2) The creating shared value of mobile network effected to mobile network users’ decision making. ... -
Opinions and demands of viewers digital TV via applications
(2020-02-20)The research on opinions and demands of viewers digital TV via applications has objectives as follows 1. to study the opinions and needs of users who view digital TV via application; 2. to study the opinions and needs of ... -
Media exposure and knowledge seeking of mass communication students in Bangkok
(2020-02-20)This research aims to study media exposure and knowledge seeking behavior of mass communication students in Bangkok included problem and obstruction in knowledge seeking. Methodology for the research was mixed method between ...