Business status of mao (antidesma spp.)

Abstract

The aims of this research was to study the general situation in aspects of productivity and marketing of Mao fruits in Sakonnakon. Cost and return, marketing channel and marketing margin of Mao fruits were investigated during 2007–2008 using purposive sampling and descriptive analysis. Twelve gardeners who own the average 7 years Mao orchards in Pupan, Kudbak, Sawangdandin, Nikomnam-oon and Warichapoom District in Sakornnakon province informed that the productivity of Mao fruits was 750 Kg/annum in average. The average price of Mao fruits was 25 Baht/Kg. The net returns of Mao fruits was 7,216.89 Baht/rai/annum. Marketing channel of Mao fruits were fresh fruits eaten and used as raw material in fruit juice processing plants. The whole commodity of Mao in orchard was traded and distributed by middleman. Earnest money deposit was required. The price of Mao fruits was 25 -35 Baht/Kg for the processing plants. The profit was 9,104.50 Baht/ton or 36.41% of net income.