Beneficial factor for accommodation service in thailand case study in songkhla

Abstract

This research study of Factors Affecting the beneficial factors in promoting tourism on accommodation service in Thailand ; case study in Songkhla had main aims on 1) to investigate the factors in promoting the camping tourism services and 2) to propose the research results to the related organizations for planning development. There were 4,000 subjects including the business owners, investigators, administrators, employees and customers. The 400 samples were selected by simple random sampling method. The opinion survey questionnaire was used and the obtained data was analyzed by percentage, mean and standard deviation. The results of the study revealed that The factor of layout and location was the first choice for selection meanwhile, the security, service, transportation, and public relation were considered as the second choice respectively. Therefore, the research suggestions are offered for applying in the planning development of the related institutes.