The Use of Integrated Marketing Communication as a Tool in Artist’s Image Creation of True Fantasia Co, Ltd.

Abstract

The purposes of this research were (1) to study the use of Integrated Marketing Communication (IMC) as a Tool in Artist’s Image Creation of True Fantasia Co., Ltd. (2) to study the Artist’s Image Creation (3) to study efficiency of the use of IMC as a Tool in the Artist’s Image Creation. The sample groups of this research were True Fantasia’s executives, operation staff and fan club. In-depth interviewing is the qualitative research technique for this research. The summary and interpretation from descriptive data were used in data analysis. The research findings were as follow; 1. The True Fantasia Co.,Ltd have planned for reputation management of artists via IMC(Integrated Marketing Communication) as a tools; Public relations, Special events, and Viral marketing. The company uses public relations via social networking for promoting artist's images as the main channel. 2. True Fantasia Co, Ltd. has planned for the Artist’s Image Creation by using realism and dressing up methods. 3. The efficiency of public relations via online social media is quickness and expenses saving. In additions, the artist can give comments and reactions with fan club.