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dc.contributor.authorJaisomraum, Pummirat
dc.date.accessioned2015-08-24T03:07:32Z
dc.date.available2015-08-24T03:07:32Z
dc.date.issued2015-08-24
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/1864
dc.descriptionการค้นคว้าอิสระ (ศศ.ม.) - - มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2557en_US
dc.description.abstractThe objectives of the research were (1) to study perception of Integrated Marketing Communication (IMC) of Air Force Clubs, (2) to study aspect of fans to Air Force Club’s image, (3) to compare demographic characteristics with Air Force Club’s image, and to study correlation of IMC of Air Force Club’s image with Air Force Club’s image. The data were collected by using questionnaire sampling from 400 members who were fans of Air Force Club. Data analysis employed frequency, percentage, arithmetic mean and standard deviation (S.D.), statistics used for hypothesis testing include t-test, one-way analysis of variance, and Pearson Product Moment Correlation Coefficient. The study presented the following resultsen_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectMarketingen_US
dc.subjectMarketing Communicationen_US
dc.subjectMarketing Promotionalen_US
dc.titleIntegrated marketing communication related to air force club’s imageen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthorarit@rmutp.ac.then_US


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